Story: How to be different
As a graphic designer, I am pursuing my skills. There are massive amounts of typefaces on the internet. Most of them are free. Therefore, people don’t consider to purchase the font.
I respect typeface designers. They are true artisans. People don’t know there are many attractive fonts. I don’t want to get used to choosing free fonts. I would like to improve the quality of branding design.
This may not be so differentiation for an audience. Even so, I don’t compromise with detail as a graphic designer. This is our work.
Conclusion: Voice of fonts
I like to look at fonts. I can hear the voice. It’s art for me. We can use tons of free fonts, but I like to buy it which doesn’t have alternatives for branding projects.
Reference:
Linotype: Fonts for Desktop, Web & More
Website: Fontfabric™ — We design fonts
Website: Swiss Typefaces *I like this, but you may be able to find an alternative.
Website: 8 expressive free font combos for your next design—Curated by Davide Baratta