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![\"\"](\"https:\/\/openbookmarks.co\/takashi-hirakimoto-avada\/wp-content\/uploads\/2021\/11\/tk-avada-branding-process-9a-800x400.png\")
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![\"\"](\"https:\/\/openbookmarks.co\/takashi-hirakimoto-avada\/wp-content\/uploads\/2021\/11\/tk-branding-process-icon-9c.png\")
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A clear & cohesive way that reflects the brand<\/h4>\n
The purpose of a style guide is to make sure that multiple contributors create in a clear & cohesive way that reflects the corporate style and ensures brand consistency with everything from design to writing. It writes usage of brand identity, exclusion zone, incorrect uses, color pallet, fonts & mockup.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Style Guide<\/h1><\/div>Style Guide<\/h1><\/div><\/div><\/div>Fonts<\/h2><\/div><\/div><\/div>Space Grotesk Bold<\/h6><\/div>ABCDEFG HIJKLMN OPQRSTU VWXYZ
\nabcdefg hijklmn opqrstu vwxyz
\n1234567890!@#$%^&*()-=_+<\/p><\/h3><\/div>
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Space Grotesk Medium<\/h6><\/div>ABCDEFG HIJKLMN OPQRSTU VWXYZ
\nabcdefg hijklmn opqrstu vwxyz
\n1234567890!@#$%^&*()-=_+<\/p><\/h3><\/div>
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Space Grotesk Regular<\/h6><\/div>ABCDEFG HIJKLMN OPQRSTU VWXYZ
\nabcdefg hijklmn opqrstu vwxyz
\n1234567890!@#$%^&*()-=_+<\/p><\/h3><\/div>
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Colour<\/h2><\/div><\/div><\/div><\/div><\/div>
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Attribute<\/h2><\/div><\/div><\/div><\/i>Curiosity<\/h5><\/div><\/div><\/div><\/i>Open Mind<\/h5><\/div><\/div><\/div><\/i>Honest<\/h5><\/div><\/div><\/div><\/i>Humble<\/h5><\/div><\/div><\/div><\/i>Responsible<\/h5><\/div><\/div><\/div><\/i>Collaborative<\/h5><\/div><\/div><\/div><\/i>Resilient<\/h5><\/div><\/div><\/div><\/i>Lucky<\/h5><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Icon<\/h2><\/div><\/div><\/div>