Branding Process
Branding Process
Define the problem, purpose & goal
At first, the client and I both need to understand what the problems are, where the client wants to go. Define the problem and goal. This process always applies to any project. I also make sure the purpose of work and how to measure the project.
The process for improving output quality
I need to thoroughly understand your business, customer, their expectations and behavior, and how your brand factors communicate with them. I will also look at the competitive customer touchpoints, such as Facebook, Twitter, Instagram and LinkedIn.
Identify the personality traits of the brand
Brand Attributes are the core values that define the company and represent the essence of the brand. They’re the set of fundamentals and characteristics that identify the personality traits of the brand in the market and in the minds of the customers.
The name of a company that is designed in a visually unique way
A logotype is the name of a company that is designed in a visually unique way for use by that company. It uses a special typeface and letter styling, which becomes associated with a brand. These include PMS colors and how much empty space is required around a logo.
The face of the company & display as ID on social media
A logomark is the face of the company. A logomark doesn’t generally contain the name of the company, it more abstractly represents that company. It enhances brand identity and helps consumers identify what your business is about.
Represent a brand personality & message
In color theory, a color scheme is the choice of colors used in a design for a range of media. Color schemes are used to create style and appeal. I will generate your brand color through industry-standard, suitable and uniqueness of your brand.
Keep consistency of voice and tone
During you build a brand, you have to communicate with audience directly or indirectly. Either way, you have to keep consistency, the same voice and tone. Primary & secondary fonts are chosen to display your brand voice in print/web media.
Display how your brand identity look like in the real world
At this point, you developed a brand identity. I would like to make sure how it works in a real situation. In general, I create a business card, Email signature, flyer, brochure, poster, banner, T-shirts, etc. I also create social media usages, Facebook, Twitter, Instagram and LinkedIn. This depends on what you need.
A clear & cohesive way that reflects the brand
The purpose of a style guide is to make sure that multiple contributors create in a clear & cohesive way that reflects the corporate style and ensures brand consistency with everything from design to writing. It writes usage of brand identity, exclusion zone, incorrect uses, color pallet, fonts & mockup.
Style Guide
Style Guide
Fonts
Space Grotesk Bold
ABCDEFG HIJKLMN OPQRSTU VWXYZ
abcdefg hijklmn opqrstu vwxyz
1234567890!@#$%^&*()-=_+
Space Grotesk Medium
ABCDEFG HIJKLMN OPQRSTU VWXYZ
abcdefg hijklmn opqrstu vwxyz
1234567890!@#$%^&*()-=_+
Space Grotesk Regular
ABCDEFG HIJKLMN OPQRSTU VWXYZ
abcdefg hijklmn opqrstu vwxyz
1234567890!@#$%^&*()-=_+
Colour
Attribute
Curiosity
Open Mind
Honest
Humble
Responsible
Collaborative
Resilient
Lucky
Icon
Illustration
Photo
Branding
Branding
Web Design Process
Web Design Process
Define the problem, purpose & goal
At first, the client and I both need to understand what the problems are, where the client wants to go. Define the problem and goal. This process always applies to any project. I also make sure the purpose of work and how to measure the project.
The process for improving output quality
I need to thoroughly understand your business, customer, their expectations and behavior, and how your website factors into all of it. I will also look at the competitive landscape to establish context and benchmarks for how your site should function.
Visualize the result of research and display the directions
I observe a lot of information about your business, industry and tendency through research. I visualize those information, words to picture. The moodboard also helps us to discover the project’s direction and align the vector at the early stage of the project.
Appearing the volume of pages and contents
Wireframing helps us to see the volume of contents, pages, text and images. While it’s not nearly as detailed as the final site will be, wireframing give us a visual representation of the site’s overall layout.
Transform wireframing to high-fidelity design
I incorporate a copy, images, and graphics on wireframing. I design high-fidelity comps that show what the final design is. It will prioritize which device first for a target audience, on desktop, tablet, or smartphone. I will be providing up to two rounds of revisions on the design.
Visualize prototype into the real online platform
Once we agreed on the prototype design, I start building a website by WordPress/Webflow. Both software is client-friendly CMS(Content management system). The client can update themselves. I can edit both platform by HTML & CSS.
Provide seamless experience by responsive web
Once I have finished development for a 1st round, I will ask you to walk through on the website. You may want to modify some details. I will take care of it up to 3 rounds. I use various tools to benchmark your site for loading, responsiveness, and speed.
Be public, build brand & focus on sales
Finally, your website will be on the public. I will make sure your online platform, Facebook, Twitter, Instagram, or LinkedIn expresses the same atmosphere, voice and tone. I will be able to monitor and report your website as optional.
SEO, digital marketing & reach target audience
The launch is not a goal. This is a real start. I recommend retaining my services after the site is launched to assist with any further support issues that arise. As part of this retainer, I will also provide monthly analytics reports and improve your site conversion.
Prototype
Prototype
Website
Website
Graphic Design
Graphic Design
Design
≠
Art
Design
≠
Intuition
Design
=
Impact
Design
=
Solution
🌎
Meeting
Meeting
People
People
Beyond
Beyond
Nationality
Nationality
Review
Review
“As stated, Takashi was an exceptional partner and he helped us accomplish what we set out to do. Our website looks fantastic and he did everything he could to ensure that it was implemented correctly.”
“I asked him for some graphic design work. He provided what I need very quickly. He is really professional for graphic design software, Illustrator and Photoshop. I am glad to find his service on Upwork and highly recommend working with him!”
“Thank you for your work, Takashi. It was a pleasure working with you. I am pleased with how my branding and website turned out. I would work with you again in the future.”
“Takashi has been superb from start to finish, helping us articulate on paper what was in our heads, which for a new start up is not the easiest thing to do. We’d have no hesitation of working with him again in future.”
“Takashi’s EXCEEDED our organization’s expectations. He helped us rebrand our entire organization’s image SUCCESSFULLY. He listens attentively, communicates well, and makes the project very collaborative.”
“I asked him to improve a design on Google Slides. He mentioned that he did not have an experience of it, but he learned it quickly. He understood our brand guideline. Everything looked great after all. He did a really nice job in the tight schedule. I appreciate it. :)”
01
J. Rager Co-Founder | Blockroots😀
“Takashi created investor sheets. I was amazed by his creativity. Excellent experience and top-notch design work. Fantastic communication and work end result. Look forward to working with you in the future.”
02
D. Johner Digital Marketing Manager | Tourism Vancouver😀
“Takashi did a great job on our social media. We regularly update our contents to improve conversions, and he is always quick to implement changes we request. Their monthly reports are also extremely valuable to us.”
03
D. Duong CMO | ONE EIGHTY°😀
“Takashi understood the required job. Took time to understand what color and branding elements would work well for my niche business. Took directions well and adaptable to my recommendations for the brand identity.”
04
A. Price CMO | Symetria.io😀
“Takashi absorbed brand message and purpose. Then, he created graphics for our social media, Medium, LinkedIn, Facebook, Twitter. Kept consistency and created impactful visuals. We are satisfied to work with him.”
05
J. Litvenenko Social Media Coordinator | Keto Krate😀
“Takashi was very communicative and finished the job well before the deadline. We appreciate mockup. Takashi’s communication and adherence to the schedule was very strong!”
06
M. Fong Founder | Run It Back😀
“Takashi provided very details exploration of brand and logo. Constructive guidance to help us move forward on difficult decisions while balancing trade offs.”
07
X. Ding Marketing Manager | Xenon Health😀
“Takashi is very accommodating to our needs. He has solid skills and is very communicative. We are able to get the final work fast and exactly to our liking. Would work with him again.”
08
M. Papantoniou Director | Pap Solutions Pty Ltd.😀
“Takashi did all of the work we had asked of him and beyond. He really went the extra step to ensure that we got what we wanted. He was professional and completed all the work successfully. I would use Takashi’s services again.”
09
K. Virdi Marketing Manager | GLASSDOMAIN😀
“We chose Takashi in many candidates. Because he has an enough experience and trusted number of reviews. He responded quickly and made sure what we need. He delivered what we asked on time. We are going to use his service in the future!”
10
M. Mln ordermainelobster.com😀
“We worked with him at the very beginning of our Shopify website. We discussed the domain name. He gave us a constructive feedback based on SEO. He created our brand identity. We’re going to use it on website, social media and package. Thank you for your work!”
11
V. Nguyen Director | VN Consulting😀
I worked with him to update our brand identity. It was not easy job. Because we had used a previous logo for a while. It was very familiar to us, but he created enough amount of design plans and we could find our new brand identity. Thank you for your work!
12
M. Check matratzencheck24.de😀
“We were looking for a team member. Through the choosing process, we asked him how to improve one of our website. He managed a tight schedule. His approach was a user-focused design which we had not noticed. We will apply your ideas in the future. Thank you!”
FAQ
FAQ
👋🏻
Looking forward
to working with you!
