One Eighty° offers virtual accounting and full-stack CFO advisory services for the cannabis sector who lack the financial expertise and require timely financial information. One Eighty° is to ensure management focuses on the business and leave the accounting function to them. Utilizing the latest technologies, One Eighty° delivers services remotely. A client gets a complete external team comprised of a CFO and a team of virtual accountants that understand the cannabis industry.

One Eighty°, the meaning describes comprehensive services. The word, One Eighty°, itself cultivated my imagination and I discovered the possibility of brand identity. I could propose a very unique combination, the typography and 180 degrees. Wordmark, “O” & “e” fusions to 8. It’s embedded in iconography as well. These combination makes the brand uniqueness and characterizes who One Eighty° is.
Mission: “Provide the best possible remote accounting, consulting and business advisory service available.”

The consolidated visual identity defines the outward look and feel of the brand.

The outcomes of strong design consistency include the elevation of brand recognition, increased perception of value and the refinement of an aesthetic that affects the nature of communication with our intended audience.
Vision: “To change the way clients conduct their accounting.”

A visual identity holds substantially more value when the meticulous details of its application are thoughtfully considered. Examples within this section demonstrate creative approaches in our implementation across print and digital communications.

These examples were selected for their ability to showcase the degree of variance possible in our designs and their relevance in context to our broader brand objectives.