MVP (Minimum Viable Product) for Startups (Small Business) – Brand Identity
Developing Brand Identity & Brand Guidelines for Startup(Small Business) to Tell the Story
Overview
When I work with Upwork clients, they do not always need a full brand package, complete style guide. When they start a business, they need a logo, primary/secondary fonts, color palette and icon for social media. They don’t need a clear mission, value or strict brand asset usage. They need to start a business as soon as possible, make their product public. I understand that. I collected MVP(minimum valuable product) work of brand identity as a portfolio.
Crypto Isle
Hello!
I’d like to personally invite you to apply to my job.
Please review the job post and apply if you’re available.
P Jillian B.
Brand Insight
Brand Insight
Characteristic/personality
1. Collaborative
2. Creative
3. Driven
4. Energetic
5. Winning
Values (Differentiation)
1. 1. Community
2. In-house necessities
3. Existing in a regulated space
4. Access to funding.
+ No direct competitors yet.
Target audience
1. 20-60 year-old businesses/startup owners
2. Integrate blockchain and crypto
3. Techies
4. 18-45 year old
5. Learn blockchain/cryptocurrencies
+ Bahamians, Caribbean region,
+ Crytpo community, investors
Pain point
*Confidential
Feeling
1. Welcoming
2. Crypto/Blockchain
3. Belonging/a part of the business
4. Fun
5. Social, community environment for work
+ Consultant
+ Trust
+ Knowledge
Brand Identity
VN Consulting
Initial Description:
We are a 5-year-old company that is looking to rebrand. We have an existing logo that we like but maybe need a fresh update. We would also need a full brand guideline. Logo, typography, color schemes, document templates like presentations and word documents all created for us.
Brand Insight
Brand Insight
Problem
1. Actually pretty cool
2. How to make it look good into presentations, documents, and our website
Characteristic/personality
1. Intelligent
2. Sophisticated
3. Nimble / Flexible
4. Quick
Values (Differentiation)
1. Simplify/synergy both healthcare and IT
2. Improved patient care
3. APP development
4. Saving money
5. Data Management for making better decision
Target audience
1. CEO’s, CFo’s, COO, CMO’s
2. Hospitals, Critical Access, Federally Qualified, Health Centers, Urgent Cares, etc
3. Owners
4. White Males (typically owners) 40Year old +
Pain point
1. Healthcare IT is complex and can be big risks, helping mitigate that and strategize around it
2. Healthcare is always changing, so we are here to help them navigate those changes
3. Helping our clients mine that data and really bring it together to help them make decisions
Reason to be chosen
1. Experience
2. Vision
3. Reliability
4. Trust
5. Confidence
Feeling
1. Expert in the Healthcare IT field
2. Can get the job done
Brand Identity
Fortera
Initial Description:
Create a full scale concept presentation, mood board and definition of the concept and than creating a logo for that concept. If you have proven track record for branding and copy writing especially in the real estate industry that can really be considered.
Brand Insight
Brand Insight
Characteristic/personality
1. Lively
2. Joyful
3. Elegant
4. Belong
5. Authentic
Values (Differentiation)
1. Unusual co-living concept
2. A sense of community
3. A neighbors can interact with each other
4. Activities on the site
5. APP
Target audience
Medium to medium-high class families. Any age and gender. People that appreciate comfort, quality of life and engaging in activities.
Pain point
We are focused on fighting one of the biggest issues of the century: loneliness. Especially after the COVID pandemic, people realized they need each other. And since it often deprives us from being with our families, neighbors proved to be the closest we have from family members. Nurturing a sense of community, mutual help and joyful moments will make people feel happy and alive.
Feeling
They need to feel they belong in that place, that their lives will never be the same under a new way of living.
Brand Identity
THE MINE WIRE
Initial Inquiry:
Hi Takashi,
Are you able to provide a short 15 minute zoom call and explain your process?
I’m looking for someone to do a logo design and website creation for a newsletter we are launching for the mining sector.
Derrick
Brand Insight
Brand Insight
Characteristic/personality
1. Authentic
2. Bold
3. Captivating
4. Dynamic
5. Engaging
*Functional, Influential, Vibrant, Unconventional, User friendly, Polished, Likeable, Sociable, Fun…
Values (Differentiation)
– Show the importance of mining on the global economy
– Educational
– Free
– New products
– Highlight people of note
– Share successes
– Announce upcoming events or promotions
Target audience
– Age 25-55
– Gender free
– Educated BS
– Interested in mining/minerals
– Resource Investing
– Interests in mechanics
– Outdoor lifestyle
Pain point
– Environmental impact
– Social and community relations
– Reputation
– Health and safety
– Resource depletion
– Regulatory compliance and governance
– Still archaic in their process
Impression
– A Fresh
– Exciting
– Bold
– Dynamic
– Impactful
Touchpoint
– 20,000 initial contacts
– Aim to get another 20%-25% of sign-ups through referrals
– Get sign-ups through Google search
– Mining conferences
– LinkedIn
Brand Identity
Gather
Initial Description:
Hi,
We’re looking for a talented graphic designer to help create a logo, colour palette and font to be created/selected in the insurance space.
Attached to this job is a little extra detail about the business, what we are, how we want to be seen and importantly, what we don’t want to convey.
We’re looking for someone to work with us to:
– Design and supply a logo (psd/ai/esp files)
– Present options for colour palette (we have a base colour of R33 G147 B158 – but happy to look at different, more vibrant shades of this, as well as complementary accent colours)
– Present options for a font(s) family to use
Looking for someone with a track record of designing assets for startups (fintech/insuretech startups would be a plus).
It would be great to see your portfolio of work within your application for the work.
Thanks
Brand Insight
Brand Insight
Characteristic/personality
1. Fun
2. Smart
3. Casual
4. Approachable
5. Relevant
Values (Differentiation)
1. Smart
2. Trustworthy
3. Customer Focused
4. Community-Driven
5. Approachable
*Aspirational, Relevant
Target audience
1. Middle-aged women
2. Entire demographic of pet owners
X. Specific targeting, millennial or LGBT
Pain point
1. Confusing
2. Complicated
3. Complexity
Feeling
1. Bright/positive
2. Aspirational
3. Comfy/warm
4. Vibrant/energy
5. Colourful
Voice
1. Simple
2. Friendly
3. Approachable/familiar
4. Understandable
5. Trusted
*Respected
Brand Identity
Run It Back
Initial Description:
What we do: Confidencial
Industry: Consumer delivery / package delivery
Competitor set 1: Uber, Skip the Dishes, Doordash,
Competitor set 2: UPS, FedEx, Purolator, Canpar
Scope:
1) Logo
2) Color palette
3) Typography for logo, website
We will provide the name of the company before you start on this project
Brand Insight
Brand Insight
Characteristic/personality
1. Trust & reliability
2. Fast, speedy
Values (Differentiation)
1. Convenience for consumers
2. Remove a hesitation of online shopping
Target audience
1. Female 24-40
2. Busy and values convenience
Pain point
*Confidential
Feeling
1. Trust & reliability
2. Fast, speedy
Brand Identity
Order Maine Lobster
Initial Description:
Searching for someone who can work on a branding gig. Quick needs are a logo, color scheme and some banners.
We are an online Seafood company specializing in Maine Lobster. The site isn’t live yet. We’d used an online tool to make this. While we don’t mind this, We’d love to come up with some other ideas. The Company name is Buy ME Lobster. The ME actually stands for Maine, so we thought to incorporate an outline of the state of Maine in there, but not sure that is the best move honestly.
Brand Insight
Brand Insight
*No response for initial questions
Brand Identity
Litera
Initial Description:
We are a B2B legal tech software company looking for a versatile graphic designer to elevate our corporate visual identity. We are looking for captivating and modern designs.
The types of assets that you would work on could include:
– visual identity/brand guidelines
– website and landing pages
– sales collateral (product sheets, presentations, etc.)
– iconography
– logo refresh
– emails
Brand Insight
Brand Insight
Characteristic/personality
1. Supportive
2. Competitive
3. Innovative
4. Leader
5. Professional
Values (Differentiation)
1. Experienced
2. Quality of support
3. Transparent
4. Partnership (more than a vendor)
5. Relentless (we do whatever it takes)
Target audience
1. IT buyers in law firms
2. Lawyers
3. Legal assistants/paralegals
4. In-house lawyers at corporations
5. C-suite in law firms (CIO, CKO, COO)
Pain point
1. Work efficiency
2. Productivity
3. Unbillable hours
4. Stressful workload
5. Tedious tasks
Reason to be chosen
1. Consolidation (all the tools they need)
2. Reference
3. Excellent customer support
4. Leader in the industry
5. Quality of products
Feeling
1. Reliable/Trusty
2. Tech
3. Modern
4. Innovativeic
5. Industry Leader (we understand legal)
Brand Identity(Plan)
The Good Fortune
Initial Description:
Hi Takashi,
Thank you so much for your quick response.
I’d love to get to work right away. I’ve seen your work and I’m very impressed.
Are you available to schedule a quick call so I can give you further details?
Best,
Fortune
Brand Insight
Brand Insight
Characteristic/personality
1. Postive
2. Open-minded
3. Strategic
4. Empathetic
5. Playful
Values (Differentiation)
1. Pay attention to a social issues
2. Justice for everyone
3. Trust and Honesty
4. Charity to make peoples lives livable
Target audience
1. Non-Profit Organizations
2. Organizations/companies focusing on social issues
3. Fashion, Entertainment, and creative artist/span>
Pain point
1. Needs help with brand identity
2. Needs help with marketing strategy
3. Needs help with creative ideas
4. Inability to connect with their target audience
5. Needs help with development and execution of events
Feeling
1. Reliable
2. Creative
3. Honest
4. Excited
5. Relieved
Brand Identity(Plan)
Result
These clients contacted me through UpWork. I am not the cheapest option on the platform. I provided what I can do. After I earned 10K on UpWork, I don’t need to work with a low-price client anymore. I don’t have an opinion about them. Their price fits their business value. I think this way.
In the beginning, freelance need to work with them to get reviews. If you start to work with an online client, the budget/hourly both won’t match the time you spend. I understand the freelance’s struggled. Even so, you have to show your value by the result, earnings & reviews.
I appreciate all the clients who chose my service even they are a lot of choices in the market. Deep appreciation.
Case Study
Align with Client and Achieve a Goal
Let’s Work Together
Tell Me More About Your Project
Please feel free to get in touch anytime, whether for work inquiries or to just say hi, to info@openbookmarks.co. I am currently accepting a new project, and always excited to hear interesting proposals. Request a free estimate for your project. I’m ready!
