MVP (Minimum Viable Product) for Startups (Small Business) – Brand Identity
Developing Brand Identity & Brand Guidelines for Startup(Small Business) to Tell the Story
Overview
When I work with Upwork clients, they do not always need a full brand package, complete style guide. When they start a business, they need a logo, primary/secondary fonts, color palette and icon for social media. They don’t need a clear mission, value or strict brand asset usage. They need to start a business as soon as possible, make their product public. I understand that. I collected MVP(minimum valuable product) work of brand identity as a portfolio.
HAWS
HAWS redefines hospitality by transforming historic houses and buildings with rich stories into vibrant hotels and residences. Our spaces are more than just places to stay; they’re places to live, work, play, and connect with the local community. Thoughtfully designed to reflect the character of their surroundings, each property offers an authentic and enriching experience, blending comfort, culture, and modern lifestyle needs.
Rooted in a passion for authenticity and community, HAWS ensures every destination feels like home while celebrating the uniqueness of its city or neighborhood. Whether exploring the lively streets of Lisboa or relaxing in our welcoming spaces, guests will find a seamless integration of local culture and contemporary hospitality.
Brand Identity
![open-bookmarks-co-brand-guidelines-haws-1 Open Bookmarks Co. Portfolio HAWS Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/open-bookmarks-co-brand-guidelines-haws-1.jpg)
![Open Bookmarks Co. Portfolio HAWS Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/open-bookmarks-co-brand-guidelines-haws-2.jpg)
![Open Bookmarks Co. Portfolio HAWS Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/open-bookmarks-co-brand-guidelines-haws-3.jpg)
![Open Bookmarks Co. Portfolio HAWS Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/open-bookmarks-co-brand-guidelines-haws-4.jpg)
![open-bookmarks-co-brand-guidelines-haws-8 Open Bookmarks Co. Portfolio HAWS Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/open-bookmarks-co-brand-guidelines-haws-8.jpg)
![open-bookmarks-co-brand-guidelines-haws-9 Open Bookmarks Co. Portfolio HAWS Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/open-bookmarks-co-brand-guidelines-haws-9.jpg)
![open-bookmarks-co-brand-guidelines-haws-10 Open Bookmarks Co. Portfolio HAWS Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/open-bookmarks-co-brand-guidelines-haws-10.jpg)
![portfolio-haws-tile Open Bookmarks Co. Portfolio HAWS Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-haws-tile.jpg)
Nationwide Property & Appraisal Services (NPAS)
For Nationwide Property & Appraisal Services (NPAS), I developed a brand identity centered on their core values: Value, Communication, and Trust. As the first licensed Appraisal Management Company in the U.S., NPAS delivers exceptional appraisal services, completing over 20,000 appraisals monthly with a network of 16,000+ appraisers nationwide.
This project highlighted NPAS’s commitment to providing value through accurate, high-quality products, maintaining clear communication with all stakeholders, and fostering trust through reliable partnerships. By aligning these principles with their industry-leading reputation, I crafted a cohesive brand narrative that underscores their dedication to innovation and customer satisfaction.
Brand Identity
![mockup-brand-guidelines-nationwide Open Bookmarks Co. Portfolio NATIONWIDE Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/mockup-brand-guidelines-nationwide.jpg)
![mockup-brand-guidelines-nationwide-1 Open Bookmarks Co. Portfolio NATIONWIDE Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/mockup-brand-guidelines-nationwide-1.jpg)
![mockup-brand-guidelines-nationwide-2 Open Bookmarks Co. Portfolio NATIONWIDE Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2025/01/mockup-brand-guidelines-nationwide-2.jpg)
![mockup-brand-guidelines-nationwide-3 Open Bookmarks Co. Portfolio NATIONWIDE Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/mockup-brand-guidelines-nationwide-3.jpg)
![mockup-brand-guidelines-nationwide-4 Open Bookmarks Co. Portfolio NATIONWIDE Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/mockup-brand-guidelines-nationwide-4.jpg)
![mockup-brand-guidelines-nationwide-5 Open Bookmarks Co. Portfolio NATIONWIDE Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/mockup-brand-guidelines-nationwide-5.jpg)
![nationwide-tile Open Bookmarks Co. Portfolio NATIONWIDE Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/nationwide-tile.jpg)
THE MINE WIRE
The Mine Wire is a bold and engaging newsletter designed to highlight the mining industry’s impact, innovations, and key players. I developed a brand identity and website that reflect its dynamic nature while maintaining a polished, user-friendly experience. The platform educates professionals on resource investing, emerging technologies, and industry successes, making complex topics accessible and captivating.
With a strategy focused on community growth, the website drives sign-ups through search, LinkedIn, and mining conferences, leveraging an initial reach of 20,000 contacts. By incorporating a strong referral system and compelling content, The Mine Wire positions itself as a must-read resource for those passionate about the future of mining.
Crypto Isle
Crypto Isle is more than just a co-working space—it’s a thriving hub for blockchain innovation and community. I developed a brand identity and website that reflect its collaborative and energetic spirit, positioning it as the go-to destination for entrepreneurs, tech enthusiasts, and investors in the Caribbean crypto ecosystem. By emphasizing accessibility to funding, regulatory guidance, and in-house necessities, the platform creates an environment where businesses can grow and innovate with confidence.
With a focus on fostering trust and belonging, the website integrates a seamless user experience that appeals to both blockchain newcomers and seasoned professionals. Designed to attract startups, investors, and the wider crypto community, it reinforces Crypto Isle’s position as a pioneering force in the region, where collaboration meets cutting-edge technology.
Brand Identity
![Open Bookmarks Co., Logofolio, Brand Identity, Open Bookmarks Co. Portfolio Crypto Isle Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2020/10/logofolio-crypt-isle-1c.jpg)
![Open Bookmarks Co., Logofolio, Brand Identity, Open Bookmarks Co. Portfolio Crypto Isle Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2020/10/logofolio-crypt-isle-3.jpg)
![Open Bookmarks Co., Logofolio, Brand Identity, Open Bookmarks Co. Portfolio Crypto Isle Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2020/10/logofolio-crypt-isle-4.jpg)
![logofolio-crypt-isle-bc-2 Open Bookmarks Co. Portfolio Crypto Isle Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/logofolio-crypt-isle-bc-2.jpg)
![crypto-isle-ic-card-2 Open Bookmarks Co. Portfolio Crypto Isle Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/crypto-isle-ic-card-2.jpg)
![Open Bookmarks Co., Logofolio, Brand Identity, Open Bookmarks Co. Portfolio Crypto Isle Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2020/10/logofolio-crypt-isle-2a.jpg)
![portfolio-crypto-isle-tile Open Bookmarks Co. Portfolio Crypto Isle Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-crypto-isle-tile.jpg)
Fortera
Alive by Fortera is a revolutionary co-living concept designed to combat modern loneliness by fostering a true sense of community. I developed a brand identity and concept presentation that reflect its lively, joyful, and elegant atmosphere—where neighbors become like family. Through thoughtful design, engaging on-site activities, and an integrated app, Alive by Fortera redefines what it means to belong, offering residents a seamless blend of comfort, quality, and social connection.
With a focus on human connection in a post-pandemic world, the brand inspires a way of living that goes beyond traditional housing. The website and branding emphasize the unique experience of co-living, making it clear that this is more than a place to stay—it’s a place to thrive. Alive by Fortera isn’t just about where you live; it’s about how you live, bringing people together to create meaningful, lasting relationships.
Brand Identity
![Open Bookmarks Co., Logofolio, Brand Identity, Open Bookmarks Co. Portfolio Alive by Fortera Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2010/12/portfolio-work-logofolio-alive-mockup-5.jpg)
![Open Bookmarks Co., Logofolio, Brand Identity, Open Bookmarks Co. Portfolio Alive by Fortera Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2010/12/portfolio-work-logofolio-alive-mockup.jpg)
![Open Bookmarks Co., Logofolio, Brand Identity, Open Bookmarks Co. Portfolio Alive by Fortera Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2010/12/portfolio-work-logofolio-alive-mockup-1.jpg)
![portfolio-work-logofolio-alive-mockup-2a Open Bookmarks Co. Portfolio Alive by Fortera Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-work-logofolio-alive-mockup-2a.jpg)
![portfolio-work-logofolio-alive-mockup-4a Open Bookmarks Co. Portfolio Alive by Fortera Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-work-logofolio-alive-mockup-4a.jpg)
![portfolio-alive-fortera-tile Open Bookmarks Co. Portfolio Alive by Fortera Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-alive-fortera-tile.jpg)
VN Consulting
NV Consulting is a trusted partner in healthcare IT, bridging the gap between technology and patient care. I developed a refined brand identity and cohesive design system that reflect the company’s intelligence, sophistication, and agility. With a fresh update to their existing logo, a refined color palette, and streamlined document templates, the rebrand ensures consistency across presentations, reports, and digital platforms, reinforcing NV Consulting’s expertise and credibility.
By simplifying complex healthcare IT challenges, NV Consulting empowers executives to make informed decisions, optimize operations, and improve patient outcomes. The new brand identity highlights their ability to navigate industry changes, mitigate risks, and deliver tailored solutions with confidence and precision. This transformation positions NV Consulting as an experienced, reliable, and forward-thinking leader in the field.
Brand Identity
![Open Bookmarks Co., Logofolio, Brand Identity, Open Bookmarks Co. Portfolio VN Consulting Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2010/12/portfolio-work-logofolio-vn-consulting-mockup-1.jpg)
![Open Bookmarks Co., Logofolio, Brand Identity, Open Bookmarks Co. Portfolio VN Consulting Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2010/12/portfolio-work-logofolio-vn-consulting-mockup.jpg)
![Open Bookmarks Co., Logofolio, Brand Identity, Open Bookmarks Co. Portfolio VN Consulting Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2010/12/portfolio-work-logofolio-vn-consulting-mockup-2a.jpg)
![Open Bookmarks Co., Logofolio, Brand Identity, Open Bookmarks Co. Portfolio VN Consulting Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2010/12/portfolio-work-logofolio-vn-consulting-mockup-3.jpg)
![portfolio-vn-laptop-1 Open Bookmarks Co. Portfolio VN Consulting Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-vn-laptop-1.jpg)
![portfolio-vn-tile Open Bookmarks Co. Portfolio VN Consulting Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-vn-tile.jpg)
Gather
Gather is redefining the insurance experience by making it simple, approachable, and customer-focused. I developed a fresh brand identity that reflects its fun yet smart personality, ensuring a warm and vibrant presence in an industry often seen as confusing and complex. With a thoughtfully designed logo, an inviting color palette, and a modern font selection, Gather stands out as a trustworthy and community-driven choice for customers looking for clarity in insurance.
By focusing on a straightforward and friendly voice, the brand resonates with middle-aged women, pet owners, and millennials alike. The visual identity and messaging create a sense of warmth and reliability, making insurance feel less like a chore and more like an empowering, stress-free experience. Gather isn’t just about policies—it’s about people, trust, and making protection effortless.
Brand Identity
![Open Bookmarks Co., Logofolio, Brand Identity, Open Bookmarks Co. Portfolio Gather Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2010/12/portfolio-work-logofolio-gather-mockup.jpg)
![portfolio-gather-business-card-1 Open Bookmarks Co. Portfolio Gather Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-gather-business-card-1.jpg)
![portfolio-gather-tote-bag-1 Open Bookmarks Co. Portfolio Gather Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-gather-tote-bag-1.jpg)
![portfolio-gather-app-1 Open Bookmarks Co. Portfolio Gather Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-gather-app-1.jpg)
![portfolio-gather-tile Open Bookmarks Co. Portfolio Gather Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-gather-tile.jpg)
Run It Back
Run It Back is designed to make package delivery and returns seamless, fast, and reliable. I crafted a bold and dynamic brand identity that positions it as a trusted solution for busy consumers who value convenience. The logo, color palette, and typography reflect speed and efficiency while maintaining a sense of trust—key differentiators in a market dominated by both gig-based services and traditional couriers.
By eliminating the hesitation often associated with online shopping and returns, Run It Back empowers users—especially busy women aged 24-40—to manage deliveries effortlessly. The brand’s energetic yet dependable identity reinforces its promise: a frictionless, stress-free experience that gets packages where they need to go, quickly and reliably.
Brand Identity
![Open Bookmarks Co., Logofolio, Brand Identity, Open Bookmarks Co. Portfolio Run It Back Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2010/12/portfolio-work-logofolio-run-it-back-mockup.jpg)
![portfolio-run-it-back-card-1 Open Bookmarks Co. Portfolio Run It Back Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-run-it-back-card-1.jpg)
![portfolio-run-it-back-box-1 Open Bookmarks Co. Portfolio Run It Back Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-run-it-back-box-1.jpg)
![portfolio-run-it-back-truck-1 Open Bookmarks Co. Portfolio Run It Back Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-run-it-back-truck-1.jpg)
![portfolio-run-it-back-tile Open Bookmarks Co. Portfolio Run It Back Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-run-it-back-tile.jpg)
Order Maine Lobster
Order Maine Lobster brings the taste of the Maine coast straight to seafood lovers with fresh, high-quality lobster delivered to their doorsteps. I developed a brand identity that reflects the authenticity and tradition of Maine’s rich fishing heritage while maintaining a clean, modern aesthetic. The design strikes a balance between coastal charm and premium quality, ensuring it appeals to both longtime seafood enthusiasts and new customers discovering the joy of fresh Maine lobster.
With a thoughtfully selected color palette and engaging visuals, the brand conveys freshness, trust, and the simplicity of ordering seafood online. Whether highlighting the state’s renowned lobster industry or emphasizing the unbeatable taste and convenience, the identity positions Order Maine Lobster as the go-to destination for an exceptional seafood experience.
Brand Identity
![Open Bookmarks Co., Logofolio, Brand Identity, Open Bookmarks Co. Portfolio Order Maine Lobster Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2010/12/portfolio-work-logofolio-maine-lobster-mockup.jpg)
![portfolio-maine-lobster-card Open Bookmarks Co. Portfolio Order Maine Lobster Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-maine-lobster-card.jpg)
![portfolio-maine-lobster-business-card Open Bookmarks Co. Portfolio Order Maine Lobster Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-maine-lobster-business-card.jpg)
![portfolio-maine-lobster-desktop Open Bookmarks Co. Portfolio Order Maine Lobster Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-maine-lobster-desktop.jpg)
![portfolio-maine-lobster-tile Open Bookmarks Co. Portfolio Order Maine Lobster Brand Identity](https://www.openbookmarks.co/wp-content/uploads/2021/09/portfolio-maine-lobster-tile.jpg)
Result
These clients contacted me through UpWork. I am not the cheapest option on the platform. I provided what I can do. After I earned 10K on UpWork, I don’t need to work with a low-price client anymore. I don’t have an opinion about them. Their price fits their business value. I think this way.
In the beginning, freelance need to work with them to get reviews. If you start to work with an online client, the budget/hourly both won’t match the time you spend. I understand the freelance’s struggled. Even so, you have to show your value by the result, earnings & reviews.
I appreciate all the clients who chose my service even they are a lot of choices in the market. Deep appreciation.
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Please feel free to get in touch anytime, whether for work inquiries or to just say hi, to info@openbookmarks.co. I am currently accepting a new project, and always excited to hear interesting proposals. Request a free estimate for your project. I’m ready!