Story: Providing value
My work, as a freelance web/graphic designer, is not providing a visual product. It is part of work, but not a goal. I need to understand more, why a client needs it, why now, the purpose of development, expectation, how to use it after delivery. So, I have to be keen on marketing.
Every web/graphic designer or agency has a portfolio. Our work is easy to display to the world. How about a marketing agency? How do they display their value on the website? I assume that a marketing agency shows numbers, screenshots of Google Search Console and testimonials. Anything else? I searched for a marketing studio and I found a case study.
I would like to analyze case studies of marketing agencies and learn from themit.
– Downloadable case study
– Dedicated page
– Slide-in CTA
– Blog ✓
– Video
– Video contents: Before using a service/product, how a client found a service/product, and the result
– Landing page
– Post on social media ✓
– Newsletter ✓
– Email signature
– Slideshare
I check Google Analytics once a few weeks. A blog that I am writing for 2 years, post once 5 days, contributes to the SEO. It’s a different topic whether they are target audience or not actually.
©DRIP Marketing
I visited DRIP marketing studio, Gastown, before the pandemic. They hosted a local meetup and it was not popular, only 3 people attended. Why do I remember it? Because it was valuable for me. It was intense. I asked to analyze my client’s website. I heard Google Search Console for the first time at that time. I did not know much about marketing.
Since then, I took a Udemy course and learning about Google Ads, Facebook Ads, SEO, Google Search Console since then. They would not remember me though.
About Case Study:
Problem
– Contents quality
– Search engine rankings
Proposal
– Good to read
– I understand what they did/used
Analytics
– Compare the data with last year
– Organic traffic
– Home page design is not great(looks like), but made a result ✓
– Installed Hotjar
Campaign
– Create a landing page for each campaign/product ✓
Contents
– Find out what a user is looking for
– Catch attention in 5 seconds
©FRANK
This type of case study is standard. I don’t look for visual solutions or user experiences. More number and ROI, a real client’s value.
About Case Study:
Problem
– Online presence
– User experience
Approach
– Discovery, from history to future vision
– Frontend as well as stock and fulfillment
– Wireframe and prototype
– User testing
Solution
– Filtering
– Shortlist
– Story
©Cucumber Marketing Inc.
About Case Study:
Problem
– Not clear, but the leads? in general
Approach
– Social media
– Blog
– Campaign
– Influencer
©Dreww
I don’t focus on the day or week the product is launched. If a client spends a certain amount of budget with a digital marketing agency, it will be engaged with the audience. I want to know ROI & how the product goes well after 1 month or later.
About Case Study:
Overview
– Make the target audience clear
– Stats of Instagram
Approach
– Commercial
– Photo with expert
– Influencer
Display
– Number, but not screenshot
– Testimonials
©MajorTom
I saw the product in Montreal. The package is vivid on the shelf. The store member had a discount, but I was a visitor. It was a little expensive. So, I could not buy it.
About Case Study:
Overview
– Organic
– Environmentally friendly
Problem
– Newsletter
– Subscriptions
– Birthdays
– Product reviews
Approach
– User testing
– Lifestyle content with CTA
– A/B test
Display
– Number, but not screenshot
– Testimonials
Conclusion: Template for marketing success
There are many design templates on the internet. I believe that there is a formula for (digital) marketing as well. Each project may slightly require customization, but if a marketer takes that process, they will be able to receive a certain result. I am looking for it for the client’s success.
