Story: Emulate others first
Emulate: To copy someone’s behavior or try to be like someone else because you admire or respect that person.
Mimic: To copy the way someone speaks and moves, esp. in order to amuse or insult people
I picked up the top agencies in the world. There are a lot of global campaigns. It’s quite an entertainment for me, interesting than tv show.
I am looking for the latest trend and movement in the advertising industry. Please check how top agencies present their work on the website, what is their mission, how they tell a message. Don’t compete with them. It’s meaningless. Just be inspired and influenced. Then, let’s improve our website.
April 2019: Learning Design at World-Class Creative Agency Vol.1
Pentagram
©Pentagram
I liked the work, American Express. How many of you think this is great? First sight, you may feel it’s not so changed. However, American Express has a quite long history of the business. Most of the people recognize the logo, square blue. As a designer, you don’t have to change everything if current identity is great. You can update based on the current logo. Remove gradient. Separate each letter. R becomes sharp. Cut the shape of S. I think it’s enough changing.
Pentagram: The world’s largest independent design consultancy
Landor Associates
©Landor
Landor is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses.
Headquartered in San Francisco, the company maintains 26 offices in 20 countries, including China, France, Germany, India, the United Kingdom, Mexico, Singapore, Australia, Japan, South Africa, and the United States. Landor is a member of the Young & Rubicam Group network within WPP plc, the world’s largest advertising company by revenues. – Wikipedia
Landor: Brand consulting and design
Interbrand
©Interbrand
Interbrand understands what it takes today to build the worlds’ most iconic brands.
Interbrand is its people. We are a global team of thinkers, makers and collaborators. We are proud of our heritage and often regarded as the University of branding.
To support our clients in an ever more complex world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism. – About
Interbrand: Global Brand Consultancy
IDEO
©IDEO
From designing the first manufacturable mouse for Apple to advancing the practice of human-centered design, IDEO has long been at the forefront of creating change through design.
We are a community of designers, entrepreneurs, engineers, teachers, researchers, and more. Our shared values and beliefs influence the work that we do, and the impact we hope to achieve. – About IDEO
FutureBrand
©FuturBrand
Creating the future also underpins our purpose, and depends on strong values that have been at the heart of FutureBrand since our foundation in 1999.
Creative: We embrace ideas and are curious. We use our skills of analysis and insight to uncover opportunity.
Adaptable: We are flexible in our approach and value diversity of opinions, ideas, skills and perspectives.
Positive: We are optimists. We value truth and ideas that create affinity, benefit and advocacy.
Entrepreneurial: We are imaginative, take initiative and risks in order to create better results.
FutureBrand: The Creative Future Company
Ramotion
©Ramotion
We are a digital product design agency
Ramotion is a team of multidisciplinary digital product experts focused on branding, UI/UX design, mobile, and web development. We extend design, development and marketing departments of growing startups and Fortune 500 companies. Our San Francisco studio is intentionally small, working with a few clients at a time.
Basic
BASIC® is a branding & experience design company that is part of Dept, a global agency that thrives at the intersection of design, data, and technology. Together, we’re focused on transforming brands and culture — across the world.
Impress people in 5 seconds
When I looked for a photographer on Craigslist, I received a lot of email from candidates. It was for a formal event, but the budget was limited. I wrote to describe the event. I mentioned I don’t look for professional. Some people say like below:
“Hey,”
I wrote this is for a formal event, the host was a bureaucrat. I like friendly people, but I could not remove anxiety. I realized that candidate send me Instagram account, just @name no link. I didn’t click a link at all.
This is a good experience for me. In the job hunting, HR receives over 100 resumes for 1 post. We have to carefully think about how we can stand out in this situation. I am testing a couple of ways as an experiment. I will report it near future.
Reference:
Penji: Top 20 Best Design Agencies In The United States
Creative Bloq: The top 20 US design studios of 2018
