Story: Advertising industry
I was asked client about advertising industry in abroad. I couldn’t reply clearly even it’s my subject. I knew several creative agencies, but it’s different firm what clinet wanted to know. This is a good opportunity for me to learn something new. I research an advertising industry in the world.
The Largest Advertising Companies in the World
I took a look website of WPP. I still unclear what WPP are, what the core business is. I read below though.
“The company has been a leader not only in scale but in the modernisation of the industry – pioneering the application of data and technology to communications, the consolidation of media buying to achieve the best outcomes for clients, and the seamless integration of different marketing services to provide clients with the most effective and efficient solutions.”
TBWA\Chiat\Day
TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States. The agency is a unit of Omnicom Group, the world’s second largest advertising agency holding company. It was founded in 1970 in Paris, France, by William G. Tragos (American, Management), Claude Bonnange (French, Marketing), Uli Wiesendanger (Swiss, Creation), and Paolo Ajroldi (Italian, Client Services). The first letter of each founder’s name provided the initials for the new organization. They were purchased by the Omnicom Group in 1993.
In 2018 TBWA\Worldwide has been named Adweek’s 2018 Global Agency of the Year. TBWA\Worldwide was added to Fast Company’s list of the World’s Most Innovative Companies in 2019. – Wikipedia
DDB Worldwide
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world’s largest advertising holding companies (revenues US$12.69B according to Advertising Age in April 2008). The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the worldwide holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide. – Wikipedia
In April 16, I accessed to the website. I could see only new brand identity, but it’s enough. Animation shows comprehensive history and updated to modern style. I especially like playing with new logo. High quality with humoras. Many clients will expects to DDB’s work.
Omnicom Group Inc: American global media, marketing and corporate communications holding company
McCann Worldgroup
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, branding firm FutureBrand, and public-relations and strategic-communications agency Weber Shandwick.
McCann Worldgroup, along with agency networks MullenLowe and FCB, make up The Interpublic Group of Companies (IPG), one of the four large holding companies in the advertising industry. – Wikipedia
Ogilvy
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
The agency is known for its work with Dove, American Express, and IBM. It is now part of the WPP Group, one of the largest advertising and public relations companies in the world. The company provides services in six areas: brand strategy, advertising, customer engagement and commerce, public relations and influence, digital transformation, and partnerships. The company’s strategy division OgilvyRED became Ogilvy Consulting. – Wikipedia
Wieden+Kennedy
Wieden+Kennedy (W+K) is an independent American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world. – Wikipedia
Check top agencies standard
I’ve never searched these agencies before. Some designer’s blog mentions about them. Therefore, I believe these are quite famous in the United States. I don’t see a massive advertising campaign in Canada. So, this is one of the best text.
Compare to them(unnecessary?), at least I should use video on the top page. It’s more standard. Keynote allows me to make a slideshow easily. It may be the easiest way right now. I can hire a motion designer on Fiverr or Upwork. I may try the near future.
