Story: Understand a target audience
All the projects in which I involve start from research.
– Client
– Industry
– Competitor
– Current customer
– Target audience
This information tells me the industry standard. Then, I objectively look at a website. I find what good is, how to improve it, and the hint of the contents. At this point, nothing to know about a client will be a benefit. You can understand the way to think of a target audience who doesn’t know about a client, even though not always a new customer though. Once I learned the process, I have no worry to work with any clients. It’s significantly rare what a client’s business does not have a competitor.
My website project is usually in 3 weeks. Using the time for research is 2-3 days at most. So, I would like to improve productivity.
– Understanding your client’s customers is crucial for running a successful business. ✓✓✓
Details are on the Shopify blog. I focused on 6. Know how to recruit participants when you don’t have any customers. Most of the designers do not have a user testing solution. I don’t think a designer subscribes to the major user testing service. What do I do? Should I send an estimate to a client include it?
In short, Better user research = better products.
©Jennifer Marie
First of all, this is a well-structured website. We can learn from the content structure of the website, hero section with CTA, video/credential(clients)/about and video(short)/feature/how it works/ask/feature/target audience/testimonials/blog/CTA/footer. Most websites can be improved following this website.
I don’t prefer hiding the price. According to Google, it costs around $300-$400/mo.
I did not know that people earn the fee through user testing. There are many ways to earn money nowadays, Uber, DoorDash or UserTesting. You cannot be bigger than a platform, but you don’t have to live on the street as well.
Built on a powerful analytics engine, FullStory connects digital interactions to the metrics that matter most to businesses. It proactively surfaces top opportunities for optimization, allowing teams to understand issues, prioritize fixes, remediate bugs, and measure the impact of changes. – from Website
FullStory is recommended by Flux(Ran Segall)
We’re on a mission to help you rid the world of bad websites by making it easy to use real people and real tasks to test them. – from Website
On the user section(client logos), I can see them on the other UX testing services. Is it really the client?
The bottom 2 services are relatively affordable. Not much depth as a website. The website shows the value of service, affordability, compares to other websites.
Conclusion: Next level of web design service
I don’t have a chance to use the UX research service so far. If I start to charge over 10K for a web development service, I will consider using it.
Reference:
Nielsen Norman Group: When to Use Which User-Experience Research Methods
Adobe Blog: User Research – Best Practices and Methodologies
Medium: UX research methods and how to utilize them in 2020
