Story: Why dare focus on LinkedIn now?
There are many social media platforms, Facebook, Twitter, Instagram, Pinterest, WeChat, TikTok etc. People surround me sounds they use Facebook every single day. I use FB for digital marketing for the client. I am not active personally. I cannot find a reason why I need to share where I am, what I did, what I ate etc.
I prefer LinkedIn a lot. As an immigrant, I have to display who I am, what I do to local people, mostly HR. The LinkedIn profile shows my background. I didn’t graduate top college, I didn’t work at a global company. The majority of people would be the same situation. How can we adapt to the United States and Canada?
At first, I admit it. Then, I adapt my skills to the market and constantly improve it.
Problem: LinkedIn is a trend of social media, but I don’t know much about LinkedIn
Goal: Display who I am, update frequently, develop social proof, meet industry demand
What is LinkedIn?
“To create economic opportunity for every member of the global workforce.”
Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With more than 675+ million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.
©GaryVee TV
LinkedIn Sources
I wrote my trivial career on LinkedIn. I asked proofing to native people a couple of times. I think my LinkedIn profile is just okay quality. I will reach 100 connection shortly.
I would like to step forward. I learn tips on how to impress HR in this blog. Then, I apply it quickly.
The site mentions Learn Skills for In-Demand Jobs below:
– Software developer
– Sales representative
– Project manager
– IT administrator
– Customer service specialist
– Digital marketer
– IT support/ helpdesk
– Data Analyst
– Financial Analyst
– Graphic Designer
I cannot agree with some of the occupations. If people passionate about it, I don’t stop though. If I were the early 20s, I would considered industry transition more.
The future of work, Workforce data, Resources, Blog. I have not checked deeply but LinkedIn’s Economic Graph looks valuable.
How to use LinkedIn?
©Natasha Vilaseca
– Distinguish CVs and LinkedIn
– Write as the first person(depends, I think)
– Headline with keywords(who you are, what you do, how you help) ✓
– – Example:
– – Web Design
– – Graphic Design
– – UX Design
– – eCommerce
– – Video Editing
– – SEO
– – Digital Marketing
– – Email Marketing
– – Social Media Marketing
– – Advertising
– About(include keywords) with CTA
– Create a company page if you freelance/founder
– Endorsement(15 skills) ✓ *I didn’t know I need to ask people.
– Building a strong network. ✓ *COVID-19 destroys my activities.
– Before asking connection requests, think about who I am looking for. ✓✓✓
– – Geography
– – Industry
– – Title
– – Company size
– – Language
– – Online habit
– LinkedIn group. Find key decision-makers. Check contents, behavior.
– ECCC method
– Create content. Try to be highly engaging, trend and opinion. ✓✓✓
– Content creation and content curation.
– Tagging people
©Professor Heather Austin
– Professional picture
– Customize headline(120 characters)
– Summary(add an email address in the end)
– Work experience(include keywords, accomplish and achievement)
– Volunteer
– Keyword specific skills
– Customize background photo
– Customize URL
8 Examples of Good Linkedin Profile Summaries
©Anton Volney
Learn from the front runner.
– Strong tagline
– A specific, bold promise
– Identifies audience
– CTA at the end of the summary
– Give away something for free
– Mentions specific benefits
I don’t feel that speaking as a third person is not a bad idea. It depends on a person’s social status?
How to make your profile on LinkedIn
©Linda Raynier
– Good photo, clear bright and professional
– Appropriate headline
–Â Headline, only job title(depends)
–Â Profile summerly(what I can do for you)
–Â Work experience, summerly is okay
– Show off your recommendation ✓✓✓
– Contact information
I didn’t know about LinkedIn until I came to Canada. I didn’t have an account until recently. Therefore, I’ve never asked for recommendations from previous employers. I have to build it from now on.
©Yannick Kpodar
– High-quality photo
– Captivating hook
– Killer summary
– Create a result-driven work experience, don’t need to explain your responsibility. Top 3 achievements.
– Put contents, media
– Grow your connection daily ✓✓✓
– Ask for a recommendation. Ask specifically. ✓
– Endorsement ✓
– Participate in the community ✓
– Customize URL
The 15 Best LinkedIn Profile Tips
©Vanessa Van Edwards
– Post thematic update, industry news, knowledge, inspirational, project, advice ✓
– Be a strategic liked ✓✓✓
– Make your profile more than a resume
– Take a course ✓
– Remove all buzzwords(really?)
– Be an adder, comment someone’s post ✓✓✓
– Request smart, add a personal message with reason ✓
– Join the network greater than your own. Read guideline. Ask/answer questions
– Make someone’s LinkedIn day
– Encourage efficiently, post valuable content
– Optimize your audience
– Focus on your industry, write how to post
– Don’t give, don’t take, match. Win-win(depends?)
– Be the bridge between people, endorse ✓
– Masterful network, stay in touch
– Who does LinkedIn think is related to you
A lot…, but valuable information.
How to Use LinkedIn Creator Mode to Get More Customers
©Social Media Examiner
– 30-sec profile video
– 5 featured hashtags
– More prominent featured section
– Social proof within the activity section
– Follow button
Action
– Activate creator mode
– Optimize featured section
– Comment to the posts
– Optimize about page
It’s been a while since I update this blog. I did not know, but LinkedIn added new features, creator mode, in 2021. I activated it. As a web/graphic designer. video is a challenge.
How to Use LinkedIn to Get Clients
©Jordan Platten
– Recommendation and endorsement are strong ✓✓✓
– Be personal when you send an invitation
May be better to take action, reach out to people if you want to connect. I little hesitate it, but I need to do it.
LinkedIn Previous CEO Jeff Weiner
©Stanford Graduate School of Business
Jeffrey “Jeff” Weiner is an American businessman. He was the chief executive officer of LinkedIn, a business-related social networking website. He started with LinkedIn on December 15, 2008, as Interim President. Weiner played an instrumental role in LinkedIn’s acquisition by Microsoft for $26 billion in June 2016. – Wikipedia
In June 2020, I watched this video. YouTube recommended me. I was impressed the way he speaks, word choice. You will recognize it in the first 15 minutes.
“You have to strike a very delicate balance when you expressing personal belief vs express belief as a CEO.”
“You recognize that not every employee within your organization may agree with you. …We should be respectful of those disagreements. We want to create an environment where people feel like they belong as long as that’s consistent with our culture and values.”
I liked this sentence. An employee can think/express whatever they believe. They can disagree with CEO as long as they respect company culture and values. Very deep meaning.
Difference between empathy and compassion.
©LinkedIn Talent Solutions
How to post(carousel) on LinkedIn
I regularly comment on LinkedIn because it shows people who are not connected yet but have interesting insights. I prioritize authenticity and make genuine comments based on my thoughts. Sometimes, someone I don’t know replies to my comments, and it’s just enjoyable.
I would like to improve my LinkedIn usage. I would like to post something. I searched for it.
Topics
– Portfolio showcase
– Design process walkthrough
– Before and after transformations
– Design trends highlights
– Client testimonials
– Design tips and tricks/tutorial
– Industry insights/share research
– Team member introductions
– Case studies
– Client success stories
– Announce an event
– Event highlights
– Behind-the-scenes look
– Design inspirations
– Interactive quizzes
– Infographics
– Design challenges or contests
– Book recommendations
– Client onboarding process
– Interactive prototypes
– Freebie
– Begin with a bold color
– Inform and educate your audience
– Display your company culture
– Stats
– Quote an interview
Tips
– Use a unique headline
– Maintain a consistent visual style.
– Keep content clear and concise.
– Use engaging visuals.
– Incorporate branding elements.
– Create a compelling narrative.
– Include a clear call to action.
– Optimize for mobile users.
– Test and iterate for improvement.
– Ensure accessibility.
– Present a complete story.
– Establish a clear visual hierarchy.
– Add interactive elements.
– Monitor and optimize for performance.
– Encourage feedback and engagement.
Structure
Slide 1: Introduction
Slide 2: Problem statement
Slide 3: Benefits comparison
Slide 4: Testimonial
Slide 5: Service offerings
Slide 6: Meet the team
Slide 7: Portfolio showcase
Slide 8: Pricing and plans
Slide 9: Benefits reinforcement
Slide 10: Call to action and contact
LinkedIn Help: Upload and share documents on LinkedIn
Conclusion: Building a social proof
People spend time on social media every day. Are there any benefits? According to the study, many people feel social isolation in this society, even though people can connect to others the easiest in human history.
I have several accounts, Facebook, Twitter, Pinterest etc. Many people enjoy Facebook, but I am not. I do not active on Facebook. I don’t need to know where my friend is, what they eat etc.
I have started to restructure the LinkedIn account in July 2020. I learned what I need to do during writing a blog. I am going to improve it continually. Let’s execution!
P.S. If you have a LinkedIn account, please send me an invitation. I openly accept it if your message personalized. 🙂
*Updated: 2022.1.14
