Story: Reach target audience
With 2.41 billion monthly active users as of the second quarter of 2019, Facebook is the biggest social network worldwide. – Statista
In comparison, the current world population is 7.7 billion as of October 2019 according to the most recent United Nations estimates elaborated by Worldometers. You know how the huge number of active users are. Facebook gathers user data every action. It makes accurately targeted advertising possible.
In the past, we did not have many tools that we can reach an audience. Therefore, we used to advertising on traditional media, magazines, radio, newspaper or TV. some media charged us an unacceptable amount of fee. Small business owners, like freelance, could not afford it at all.
Thanks to the internet and social media, we can communicate with target audience directly. We have no choice to ignore these tools. Therefore, we have to know how Facebook business page works for our business or client business growth.
Worldometers: Current World Population
Purpose and goal
Before you create facebook business page, you have to know why you create Facebook business page, what is purpose(motive) for you, and who is the target audience. Do you want to build a community? Do you want to educate people? Or do you want to sell products?
I read an article, Top 10 Benefits of a Facebook Business Page by Post Planner. In my case, my purposes are below.
4. Reach a Targeted Audience
7. Increase Web Traffic
8. Boost SEO
Post Planner: Top 10 Benefits of a Facebook Business Page
Setting for Facebook Business Page
The goal of filling the blank of the Facebook business page is to be a user-friendly page.
At first, you may be stuck in my business category. I typed UX, but auto filler did not show UX. I inputted web designer instead of it. Please find your job category even it does not show it at first. I found all the categories below.
Facebook Business Page: All Categories
About button, I don’t need require booking through facebook business page. so I set the button as send message. I don’t expect to get inquiry on Facebook page. That’s okay. In my case, Facebook business page is for social proof and increase Google rank.
Video did not mention all the tabs. Basically, you need to do setting on About, Service and Setting.
How to Create a Facebook Business Page in 8 Easy Steps – Hootsuite
Advanced Setting for Facebook Business Page
Ranking Academy: Facebook Business Page – 15 optimization tips (2019)
Facebook Business Page – Home
Facebook Business Page – About
Facebook Business Page – Service
Facebook Business Page – Setting
Under the setting, there are tons of tabs below. Please don’t be overwhelmed.
General
Page Info
Messaging
Templates and Tabs
Event Ticketing
Post Attribution
Notifications
Advanced Messaging
Facebook Badges
Page Roles
People and Other Pages
Preferred Page Audience
Authorizations
Branded Content
Instagram
Featured
Crossposting
Page Support Inbox
Payments
I am using Facebook business page, Instagram, Pinterest, LinkedIn, Twitter. According to analytics, the most effective way to increase traffic to my website is facebook. I post what I learned with the related blog link. The traffic normally increase.
However, you have to consider who the target audience is. I want to find fellow creators beyond the country. I want to collaborate with creators in the world. Therefore, Facebook business page is my platform. What is the purpose of your Facebook business page?
Facebook Business Manager
Facebook Business Manager
Facebook Business Manager – Audience Insight
Facebook Business Manager – Page Like
I think one of the benefits of the Facebook business page is to use Facebook business managers, targeting ads. You can see how many potential target exist on facebook. You can be targeted precisely, gender, age, place, occupation, hobby, preference, etc. Therefore, user privacy has often controversial on the TV. I don’t feel much problems with it though. If you don’t want to be a target, just quit using Facebook. You have a choice, no one force you.
Kevin David: How I Make $20,000 A Day With Facebook Ads (Top 3 Custom Audience Hacks)
The deep end: Facebook Advertising Mistakes Beginners Make & What YOU Should Do Instead
Facebook Pixel
Brand24: NEW Beginner’s Guide to Facebook Retargeting Ads 2019 – FB Pixel, Custom Audiences | #ChiaExplains
How does Facebook pixel work?
When someone visits your website and takes an action (for example, click menu, buying something), the Facebook pixel is triggered and reports this action. This way, you’ll know when a customer took action after seeing your Facebook ad. You’ll also be able to reach this customer again by using a custom audience on Facebook ad. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization.
Facebook Business: The Facebook pixel
I’m still learning about Facebook pixel yet. I don’t feel facebook pixel is targeting properly. When I set the audience by facebook pixel, the reaction is not well.
By the way, how do we know facebook pixel works or not. I am using Google Chrome and there is expansion. You can see which site gets your truck.
Facebook for developer: Facebook Pixel Helper
Jacob LE: How to Set Up a Facebook Pixel in WordPress | Easy 2019 Step by Step Tutorial
PixelYourSite WordPress plugin: To help thousands of online marketers to generate hundreds of millions in revenue from their ads on many platforms.
How to install Facebook Pixel? Install pixelyoursite plugin on your WordPress website.
*I installed Facebook Pixel on the client FB account. FB interface has often updated. Please don’t upset.
Try and error
I had an inner-conflict to use the Facebook business page for a while. Because I don’t use it personally, only to make a photo album once a year. That’s it. Therefore, I was not active to use the facebook business page during 2014 to January 2019.
After all, my preference does not matter. So many businesses use Facebook and many people are struggling to use Facebook page efficiently. I cannot offer anything if I don’t use Facebook business page. I decided business mission to reach target audience. I could remove contradiction in my mind.
A year ago, I built a client’s website. They are running a business for a while, but their business is BtoB. Therefore, they didn’t have a website. I searched the client, but I could not find client business easily even I typed the company name. However, once the client creates a Facebook business page, the website shows up on the 1st page on Google shortly. I realized the power Facebook.
If you start your own business, if you are looking for a local client, I recommend you to use Facebook and Google. You will be glad when you received an inquiry. I hope it will happen to you near future.
Let’s keep a good work!
