How To Diagnose A Creative Problem? – Ep. 2
– A client may need something, but don’t accept client’s self-diagnose directly.
– Ask question to make sure their problem.
– I don’t need to solve all the client’s problem. I can refer specialist to them.
How To Start Posting On Social Media? – Ep. 3
– Create different strategies for different platform.
– Tell your story.
– Learn something new from others.
– Don’t think original. Everything express reflect life experience.
Instagram:
– Give value.
– Consistency, specific and nitch.
How To Charge More? – Ep. 4
Price relates designer’s reputation (integrity), case study, history, target market, skills (concept, strategy, idea, memorable, scalable). According to Malinda’s Instagram, she is good at logo design. She charges $5,000 for logo. I am not sure what includes are. It may be included usage guide, social media icon, typeface, color pallet, pattern and photo references.
What is Chris Do advice?
– Make portfolio looks like 10k work. We can learn it on Behance, Instagram and Blind website. The site should be barrier on entry.
– Don’t take low budget client.
– Study how to tell client a story.
– Educate client. We are also educated with client.
Take an action:
– At first, set a double rate. Should feel comfortable with it.
– Bring someone (even imaginary friend), practice tell the story.
Grow Your Business. Have Clear Goals. – Ep. 5
I thinks this is the most valuable episode so far. I realized that I have so many tasks if I want to achieve the goal. I hope you may as well.
– A lot of people willing to give up nothing, but they want to get everything.
– Everything is realistic and attainable if I’m willing to put in the work.
1. Visualize it
2. Be willing to put the work in to achieve those goals.
3. Prioritize: criteria, impact, urgency and money
* I don’t need to do everything myself. I can hire someone.
Focus on business goal (revenue):
How much revenue do I want to bring in?
100K/year = 25k/quoter = 8.5k/month
*Should apply the study of the previous episode, done update website and presentation.
*We cannot confuse the tactic with the goal.
Tactic:
– How do I get more client in the door?
– How to use all the channel to put my work out there?
Action:
01. Case study – Break case studies into little, bite-size pieces. Provide values.
02. Try to tell social what I did, process. It is not self-promotion.
*Ask collaboration, I need graphic designer, web designer and app developer. Ask work to other design firms.
Priority exercise:
01. Case Study – ★★★★★ (Within 2018)
02. Behance – ★★★★★ (By March 2019)
03. SEO – ★★★★ (Hire someone)
04. Blog – ★★★★ (1 post/10 day)
05. Pinterest – ★★★ (15 minutes/day)
06. Instagram – ★★★ (1-2 posts/week)
07. Facebook – ★★
08. Network – ★★★ (1-2 Meetup/week)
09. Award – ★★
10. Side project – ☆☆☆☆☆
Revue my action every 2-3 weeks.
Extra action:
– Meetup professional. Introduce to a client if they need.
– Keynote deck – great consistency, dynamic image and design pallet, structure, Messaging and short video.
– Short video – Social media ad.
*What I can do writes down on a website for SEO
Chris said The Futur will be 100 million revenue company and it gonna happened. (Jul 20, 2017) I would like to grow together. I look forward to being a witness to it.
Recap: What did I learn?
1. Everything is realistic and attainable if I’m willing to put in the work.
2. Prioritize – case study and Behance in my case.
3. D0n’t be cynical. Take an action!
