Story: The role model of SEO practice
I was learning SEO during the holiday and completed it, proof at LinkedIn. I bought the SEO course on Udemy on Black Friday 2020, a year ago. I still have a pile of courses in my account.
The instructor was a founder of an SEO company in the UK. Their website shows up on the 1st page on Google when the user searches their target keywords(obvious?). A digital marketing company is quite a good example of a good website, title, meta description, copywriting, content, flow, installed software, etc.
I collect digital marketing agency websites which caught my attention.
– Company name is catchy.
– Mention growth, it’s a value for a client
– Credentials by client
– Display how we help
– Tone of the copywriting
– Each section connects to the nav menu, well organized
– Credentials by well-known investor
– Confidence, 65% of our clients doubled their revenue in the first 6 months.
– Growth number
– Credentials by a global company
– What we do clearly
– CTA
I am checking a website from a user viewpoint. The website is very persuasive. The website itself does not have many interactions, but that’s no big deal.
– Very bold, not many descriptions.
– Loading video takes time, work is great.
– Who we are. The number, 950 people in 15 offices, segregates a small budgets client.
– People work with people. Business is a human relationship.
– Credential by clients.
– What we do, strategy, creative, production, media. Unclear for me.
– Work
– Insight for SEO
– CTA
The structure is not so unique. We can emulate it as a baseline.
– Logo shows what we do, marketing
– Visual driven
– Insight for SEO
– People and CTA, what we do
I heard the company name from Jose Caballer who is the previous co-host at The Futur. I like boldness. About page has rich content. The homepage can be layout contents more.
– Nice logotype
– Cheerful
– Clear proposition, text message marketing
– Blog section below the hero section, too early?
– Credentials by company
– Features, nice colors
– Our products
– Number, ROI
– Credentials
– Testimonials
– Blog
– CTA
It looks new type of marketing service. Therefore, not easy to persuade a target audience. A consistent brand and a good website are the keys. Good job.
– Very year-2022 website, looks Dribbble
– Clear proposition
– Credentials
– Work
– Service
– CTA
– Consistent IG
The generation of the team shows the direction of the website. I think it’s well-execution. I look forward to seeing the next trend.
– Made by Squarespace, it’s simple but okay.
– Video at hero section.
– Credentials below the hero section.
– Process, it’s helpful.
– Purpose
– portfolio
– Testimonials
– Benefits
– CTA
– Video course
– CTA
A nice brand and good contents structure. In 2022, we can see in the TikTok trend. I saw often see viral TikTok videos on CBC. A video these days may be essential. Because video drives better engagement with the audience. As a result, good for a client.
Human chases a moving object. It’s inevitable human behavior. I just would like to know the ROI or ROAS. I don’t feel a client needs to pursue high-quality for each video.
I might here Thrive Digital when I attended Creative Mornings a long time ago. I just searched, “digital marketing agency”, and Thrive Digital was 2nd page on Google. I checked other agencies on Google 1st page and it was not persuasive by design. So, I picked up Thrive Digital as a local company.
Conclusion: Work with a digital marketing agency as subcontractor
On YouTube, many YouTubers talk about how to make money. For instance, become a YouTuber, become an instructor, sell a course, sell digital assets, affiliate program or investment, etc. As an ordinary web/graphic designer, many of them are not practicum, not focused on primary skills.
I checked the great websites of digital marketing agencies. All website is good, no problem as long as a target audience can find them. I am going to send an email to some local agencies which provide digital marketing services. I expect that I won’t get many responses from them. I expect even 0. That’s okay. Give a shot in 2022 to develop mulch sales funnels.
*I got a response from a local brand agency. I made a home page design by Figma as a test last week. They somehow accepted it and I will collaborate with them from April 2022.
