Story: Client’s expectation
As you search and see on the internet or Google Maps, web design services are everywhere. I can imagine that if I were a client, it’s very difficult to pick 1 agency or person. I will look for a reference from someone who is running a business in my network.
Somehow a client finds my service on the internet. S/he checks the portfolio, reviews, about, etc. S/he chooses me as one of the shortlists and keeps searching. S/he sent an email to some people and agencies for an estimate. Then, s/he decide to work with me. I really care about what a client says at a briefing. I do not design intuitively. I visualize what a client says for plan 1 and what I think as plan 2(sometimes, it’s a fusion).
When I submit the first proof, a client usually accepts a plan. Because it’s what a client said. Of cause, I apply what I thought, and industry standards. This process is design thinking. The current service which I provide is okay, I do not stop an improvement. I need to keep high-standard.
As I said, my design process is logical, not intuitive. How I think(consume, absorb) about the client’s briefing influence the output. That’s why I picked up the subject, Design Thinking.
The Design Thinking Process
©Sprouts
1. Empathize
2. Define the problem
3. Ideate (many ideas as much as possible)
4. Prototype (Pick one)
5. Test
* Repeats
What Is Design Thinking? An Overview
©AJ&Smart
– Design thinking = human-centered design
1. Empathize
– Who you are designing for?
– What their problems and needs are?
2. Define
– Organize information
3. Ideate
– Prioritize information
4. Prototype
– MVP
5. Test
– Gather feedback from real user(people) and back to define process
IDEO U
I can see some differences in the process, but the goal is the same.
Design thinking is applicable no matter your role or industry. Whether you work in business, government, education, or nonprofit, design thinking can help you develop innovative solutions based on the needs of your customers. See case studies showcasing the impact of design thinking across a variety of industries and practices. – IDEO U
Design Thinking Courses
I could not find the price. According to Google, it costs around $1,200.
IBM Design
Quality of contents as a reference.
Nielsen Norman Group
We are a UX research and consulting firm trusted by leading organizations worldwide to provide reliable guidance on user experience. – NN/g
I found NN Group on YouTube. Institution feeling.
Interaction Design Foundation
I checked one of the courses. It costs around $2500. I saw a banner of 25% off on December 29, 2021. So, $2,500 × 0.75 = $1,875. Expensive.
D School by Stanford University
We believe everyone has the capacity to be creative. The Stanford d.school is a place where people use design to develop their own creative potential. – D School
Keep learning & 1 mm better every day
I got used to watching YouTube for learning something new. Very early stage, video is quick and useful. Once reach a certain level, articles are better to deep into the subjects. If we paid for the online course, we can reach a high quality of education. We can learn throughout entire our life, no graduation.
I may lucky to find what I like. I did not academically learn design. I learned design on the job, over 10,000 hours of work. In my experience, people do not need to go to college to be a designer. It’s helpful to learn quickly, but if you like design, you will learn wherever/whenever you are. You can go beyond a lot of academic people even though it’s not a tangible competition. Do what you like!
