Story: Design behind the design
A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments. – Wikipedia
I make a user persona at every project or at least in mind during the design. I don’t show the documents of user persona to a client for each project. So, I just write it as a bullet.
User persona helps me when I choose the color, typography, photo, etc. When I need to explain the process of design, I use a user persona as support material. In the early project process, I simply ask a client, “who is a target audience?”. I don’t completely rely on it without research myself. Anyway, a client knows their business more than me. A developing design with a client is better than do it everything yourself, make a client involve in a project.
I would like to organize the information about user-persona, what it is, how it works, and resources.
How To Create A User Persona (Video Guide)
©CareerFoundry
– User persona: A fictional, but realistic portrayal of a target user of your product
– Declare problem statement
– Develop empathy
– Behavior
– Build product useful, desirable and valuable
– Quantitive and equitable data
– Name, image, quote
– Demographic detail: career, personal, environment, psychographics
– Age, gender, education, family,
– Occupation, income level, work experience
– Attitude, interaction, motivation, pain point
– User’s end goal
– Scenario, when, where, when
Career Foundry: How to Define a User Persona
About personas and how to create them
©Smaply
– Profile of representing a particular group of people
– Get away from stereotypes
– Share insight with a team and align
– Helps create buy-in
– Empathy
– Goal, worry, need, expectation
– Talk
– Draft to design
Using Data to Create Buyer Personas (Template Included)
©Ryan Stewart
– Ask the client who the competitor is
– Background, demographics, interest, goal, challenge…
– Data source: google analytics, social media insight(IG, FB audience insight, YouTube, LinkedIn, etc)…
Creating Personas for User Experience Research
©PlaybookUX
– Represent the primary users
– Similar attitude, goals and behavior
– Keep in mind a user journey
– Who you are creating for
– Determine the feature
– Focus on 1 – 2, not everyone
– Empathy
– Based on research
– Moderate session
– A little bit about personal life
– And a technical question, software, tools, work hour, device,
– Goal, plan for achieving it,
– Look for overlap
– Focus on the user needs
– Image, name, age, gender, personality
– Quotes
– Brands
– Belief and behavior
– Goals
– Pain point
– Personality, characteristic
– Motivation
– Expiring for 1 year
How To Create a Buyer Persona
©Semrush
– Buyer persona helps to create a product roadmap, keyword research, copywriting, pain point, contents creation…
– Think about the insight of the target audience
– Demographics, professional states, psychographics, influence, purchase process…
– Existing customers: interview, group discussion(incentive)…
– Marketing research: search audience at industry leader, market audience interest, find overlap with other industries…
The 11 Steps to Buyer Persona Development
©Neighbourhood
– Buyer persona = target audience
– Understand core customer, shape product, improve conversion rate
– Choose a methodology, interview, metrics(Google Analytics)…
– Ask email subscriber
– Survey
– Collect the data (set time limit)
– Name, age, gender, location, personal, professional,
– Motivation,
– Quotes,
– Distribution channel
– Execute marketing and feedback
Conclusion: Benefits to all stakeholder
In my project, it’s rare to receive the request to submit a personal document to the client, a small business client. whether submitting a document or not, I have a target audience in my mind.
I searched it in this blog to update the knowledge. I am preparing a document/template that I can submit. We should not take much time in this process. After the persona, we have to make a wireframe, prototype, then development. (customer journey is optional)
Reference:
99designs: How to create a user persona
JustInMind: Guide to creating user personas
