Story: How to measure
We, as web/graphic designer, assume that a new website will work. We searched industry and competitors. We developed personas. We took each step, a mood board, sitemap, wireframe and prototype. We finally launched a website.
How do you measure it?
Google Search Console, Google Analytics, Ahrefs or SEM Rush. We can compare the data, before and after, if it’s updating project. If it’s the first time for a client to develop a website, how do we measure it?
I am listening to The Lean Startup by Eric Ries. It’s for startups, but there are many interesting topics. Chapter 7, measure. An assumption/expectation are not good enough. We have to face a real number and data.
I know the term, A/B test, but I actually never try it. I watched the video on YouTube before. I would like to learn how to conduct an A/B test.
What is A/B Testing? | Data Science in Minutes
©Data Science Dojo
– Data-driven approach
– Criteria for success, e.g. conversion rate, sign up, open rate, etc
– Change button color, button text, or layout
A/B Testing Intro: Why, What, Where, & How to A/B Test
©Testing Theory
– Increase conversion
– Rapid iteration
– Learn what works
– Data based decision
– Website experience
– Paid ads
– Mobile APP
– Marketing campaign
– Emails
– Business model
– Website
– New product or service
– Site flow
– Tools
– How to measure success
– Idea what you test
– Define variation
– Create variation
– Measure
– Analyze results
– Documentation
– Ideation
– Repeat process
7 Best A/B Split Testing Tools for Your Online Business – Which is Right For You?
©Unbeatable Tech
– Google Optimize
– Thrive optimize *Does not work on Divi, maybe Avada as well
– Split hero
– Kartra
– Clickfunnels
– Divi
– InstaPage
Google Optimize Tutorial A/B Test Landing Pages
©Isaac Rudansky
Easy & Free A/B Tests (with Google Optimize)
©UX Tools
– Link Google Analytics
– Google Optimize at Google Chrome extension
– Create variant
– Condition
– Description
– What measure
– Logistics
– 2 weeks to 90 days
Conclusion: Valuable free tools
Google Analytics as well as Google Optimize encourage a user to use Google Ads. I heard the marketing expert does not use Google Ads. I don’t know the reality. SEO and the Google 1st page are very competitive and it takes time. Google Ads displays ads to the user and potentially clicks it. I don’t know it’s a competitor or not. That’s a real disadvantage of Google Ads. Every click does not come from the target audience, a very ugly battle there.
In 2022, Google dominants the search engine. Google is a very impressive business model. Without Google, I don’t know how a target audience finds us. Yellow Page? The change is inevitable. Learning is a choice. We don’t have a choice.
