Story: Prepare for email campaign

When I wake up, there are at least 10 emails in my inbox and spam box every day. Once I saw the line, “Hi email” or “Hi There,”, I delete it in 0.1 sec.

🌎 Digital Marketing 101 for Freelance Graphic/Web Designer – Email Newsletter

Last year, I wrote the blog about the email newsletter design above. Now, I listen to Marketing Made Simple by Donald Miller. One of the chapters mentions an email campaign. However, most people face an issue. We don’t have the customer’s email.

How can we collect email addresses? I, as a web designer, should know how to collect email addresses. This is an important topic for providing value to a client.

Marketing Made Simple by Donald Miller

I don’t write everything about the book here. The book introduces some ideas about how to capture email.

Lead generated PDF
– Interview an influencer in the market (value-driven to an audience)
– Free checklist (industry-based)
– Worksheet (industry-based)
– Educational event
– Sample, giveaway, freebie
– Webinar (follow up, downloadable Keynote with email)
– Curiosity
– Prevent pitfall, 5 mistakes, etc
– Open house (depends on business type)

Find Anyone’s Email Address Within Seconds – Sales Prospecting For Sales and Business Development

©Patrick Dang

– Hunter.io
– Apollo.io

He has an instructor of the LinkedIn course on Udemy. His sales experience at a large corporation(I forgot the name, but it’s famous) can apply to every market. Useful and good experience.

These tools sound like BtoB usage. Getting into someone’s inbox even a business email looks okay. Also, people who use LinkedIn Ads for BtoB marketing may be useful to collect business email. I use FB/Google Ads and I prefer to collect personal emails which may be used for social media accounts.

I heard the cold call before, but I did not know the word, cold email. I am not sure how much value a cold call has in 2022, engagement ratio. I personally get tired of fake calls, sales calls, robot calls, etc. Spam mail is directly going to the spam box even though I have to check it. So, a cold email is better for me.

How to Build an Email List From Scratch (Email Marketing in 2020)

©Learn With Shopify

– Partnership, complimentary brand, synergy effects
– Influencer marketing, check follower and engagement, audience demographic
– Mini-course and sign up
– Landing page, subscription form by pop up, and at the middle section
– Giveaway, campaign, quiz

Sounds like she is an influencer. Shopify hired her for YouTube channel?

Email Marketing Secrets for 2022: Here’s What’s Working NOW!

©Learn With Shopify

– Irresistible lead magnet
– Help a user, tips, actionable, 5 things etc…
– Casual & fun copywriting
– Automate
– Don’t send a user spammy email
– Personalize ✓✓✓
– Gif animation or video
– Memorable and helpful, beneficial
– CTA as PS

Lusha

Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. – LinkedIn

I heard Lusha when Flux by Ran Segall rebranded their brand identity. It’s a while ago. Now, I saw their name sometimes in daily life. It looks Lusha is in the growth mode.

Email capture tools

When I watch the tips of email capture on YouTube, some people mention a Google Chrome extension or tools below. It’s up to you whether you use it or not. They were all Indian by chance. Capturing emails from websites posted on the public is not an issue, I think.

– Shanes tools
– EmailDrop: Extract Emails in 1 second
– Data Scraper: Easy Web Scraping

Lists of research

I did browse the other websites and I picked up their contents, only the title.

– Popup
– Sticky top bar
– Sidebar forms
– Footer subscription form
– End of the content
– Survey

Incentive
– A list of resources
– Quick start guide
– Free course
– Templates
– Free trial
– Coupon
– Free webinars

Conclusion: Undeniable and indisputable value

I personally don’t have a good experience with a popup. It only interrupts browsing a website. I don’t think it’s only me feel. I can install the form on the sidebar and footer, but I don’t know how much conversion has. Better than nothing though.

I have some hesitation, but fundamentally website is for a business either product or service. A business relationship is transactional. Providing tremendous value for exchanging personal information is nothing wrong. Let’s give indisputable value.

Reference:

Shortstack: 16 Easy Ways to Collect Email Addresses [Expert Tips]