Story: Social shopping/commerce
Social commerce, or social shopping, is the inevitable meeting point of social media and commerce. It’s a way to streamline the buying process for customers and increase the efficacy of social media ads for brands. – Shopify
Major social media, Facebook, Instagram, Pinterest or TikTok, etc features shopping functions. I’ve never bought a product at social media platform, even seen the product, but I think it will standard for the next generation.
Even I don’t use right now, I have to know about social shopping.
Facebook Shops
If people already has a Ecommerce website, Facebook Shop setting won’t be hard. I still don’t know how it really works. It maybe depends on the product and a target audience. If a condition fits Facebook user, why not try it.
Facebook Shops (Example)
In June 18th, 2021, I searched good examples of Facebook Shops. I could not find many. Many top brands, Bestbuy, Liverpool FC or Lady Gaga, just link to their E-commerce page, not on Facebook Shops.
Does something issue happen since Facebook Shops launched?
©(Red)
This is Facebook Shops. When I visit Facebook page, I could find shop tab. I checked product page. It’s simple and clean, but shopping button links Amazon. Is this seamless & good user experience?
©BestSelf Co
BestSelf Co Facebook page has both Facebook shops and e-commerce page link button. I checked product page. shopping button links BestSelf Co e-commerce website. Is this standard on Facebook Shops? Looks like just a product introduction page, no shopping function.
©BestBuy
BestBuy Facebook page installs a link button. It links their e-commerce website, not Facebook Shops.
©Lady Gaga
I visited Lady Gaga Facebook page via someone’s blog which features good Facebook shops examples. As you see, there is no shop tab. Posts links e-commerce site, but it’s not Facebook Shops.
How to Set Up Facebook Shops to Sell Your Products
©Social Media Examiner
Facebook Shops tools:
– promotion
– Sales
– Marketing
– Conversion
– Customer support and more.
Facebook Shops features:
– Create a unified single shop presence (it works on all Facebook services/groups)
– Seamless checkout experience (I did not see this on the example pages)
– Real-time shopping (Instagram live)
– Using AI (Tags)
– Using AR
– Set up a commerce manager & catalog manager
– Physical product, service, digital product (I could not figure out whether we can sell service/digital product or not)
I feel that Instagram may helpful for selling physical product.
Social Media Examiner: How to Use Facebook to Sell Your Products and Services
Facebook Shop Tutorial 2020 | Facebook Shop Setup | How to Set up A Facebook Shop Page? | Simplilearn
©Simplilearn
– Create the Facebook shop page or link to the website, Woocommerce/Shopify or Amazon MBA etc
Sounds like an advertising. I hope a shopping gets done on Facebook page.
– Can sell the service as well
– Once add the product or service, you can make a catalog
The seller can promote the catalog by Facebook ad seamlessly. This is smart and the benefit for seller.
Facebook Shops Tutorial for Beginners | How to Sell Products Directly Through Facebook [2020]
©Stewart Gauld
– Everything gets done through Facebook shops entire customer journey
– Commerce manager: business information, add products, payment info
– Add product, make a catalog
How To Sell on Instagram & Facebook (New ‘Shops’ Method 2020)
©ANDREW ETHAN ZENG
– Shopify is integrated into Facebook shops
– Facebook and Instagram ad
An user may be still testing Facebook Shops. I did not see great Facebook Shops.
Conclusion: Calculate ROI
Setup Ecommerce site has tons of work, finding a product, creating a Ecommerce website, then finally promoting a product. As a graphic/web designer, there are many business opportunity here. People may be able to setup Ecommerce website on Shopify, but it won’t be successful easily. Many people will be stuck for designing, branding or marketing.
As a graphic/web designer, creating a own Ecommerce site is good learning investment. Let’s make it in 2021!
