Story: Successful(effective) Facebook Ads
It is not so much a problem if you publish Facebook Ads for your business. You can try and error even you could not get a good result. You can mess up on your Facebook Business Manager. No one care.
When you collaborate with others or work with clients, it does not allow it. You have to understand the Facebook policy. Otherwise, Facebook may disable your Ad account or business manager.
Therefore, I would like to take through it.
Advertising Policies – Facebook
How To Name Facebook Ad Campaigns
When I create Facebook Ads, the interface asks me the naming each level, campaign, ad sets, ad. I looked for a good idea for Facebook ad naming.
TONY DOES ADS: How To Name Facebook Ad Campaigns
Canpaign: #Section of Funnel + Campaign Objective + Conversion (if selected at the Ad Set level)
Ad sets: Audience Type + Targeting + Location (if needed)
Ad: Ad + Type of Ad + Ad Number
Facebook Ads Tutorial 2021 – How To Create Facebook Ads For Beginners (COMPLETE GUIDE)
©Jordan Platten
Very important to understand the structure. Otherwise, you cannot discuss what your issue is with a digital marketing agency.
– Business manager > Ads manager > Ad accounts > Cangpaign > Ad sets > Ad
How To Structure Your Facebook Ad Campaigns The RIGHT Way!
©Ben Heath
– Sales funnel ✔️ ✔️ ✔️
– CBO(campaign budget optimization)
– $5 per day at first
– Campaign budget optimization
– Structure, Campaign > Ad sets > Ad ✔️
– Lookalike audience(Facebook pixel, email list, previous customer)
– 3 to 5 ad sets
– Don’t use much interest(you don’t know where the customer comes from)
– 3 to 4 ads(be able to duplicate) inside each ad sets
The ONLY Facebook Ads Tutorial You Need in 2021
©Learn With Shopify
– Benefit > feature
– Use emotion
– Single theme
– Create multiple audiences
– Spend to reach 10K people (10-30% money of total revenue)
– Check campaign budget optimization
– On the ad, use emoji, benefit, social proof, sense of urgency, CTA, Link
– URL parameter: Facebook, advertising, dynamic, dynamic
– A/B test example at 17:36
*Complicated…
– Facebook page > page transparency > facebook ad library
– Ad on your feed > 3 dots > Why You’re Seeing This Ad
The 13 Facebook Ad Campaign Objectives Explained
©Ben Heath
Consideration
✓ Traffic: Send people from Facebook to any URL you choose, such as your website, landing page, a blog post, app etc.
✓ Engagement: Reach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your page.
Lead Generation: Collect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters.
Messages: Connect with people on Messenger, Instagram Direct, and WhatsApp. Communicate with potential or existing customers to encourage interest in your business.
Conversion
Conversions: Encourage people to take a specific action on your business’s site, such as having them add items to a cart, download your app, register for your site, or make a purchase. You need to install the pixel on your website.
Catalog Sales: Show products from your e-commerce store’s catalog to generate sales.
Store Traffic: Promote your brick-and-mortar business locations to people that are nearby.
Facebook Blueprint: Ad Objectives
6 SUCCESSFUL FACEBOOK ADS TO COPY IN 2021
©Ben Heath
– Clear offer(free consultation, 30% off, free downloadable materials etc)
– Concise copy
– Tone of copy
– Price, number, etc
– Benefits
– Carousel ad
– Video is not always great
– CTA
The ONLY Facebook Ads Campaign Objectives You Should Be Using in 2021
©Peng Joon
Talking about the sales funnel. Very rough. If you generally don’t know Facebook Ads, you may be confused. In other words, you can measure the current knowledge.
– Awareness = video view
– Interest = conversion
– Desire = conversion
– Purchase = Reach(retargeting)
– Engagement = like, comment, share for post(social proof)
– Reach = retargeting, content(blog)
Wes Breaks Down the Best Facebook Ads 👉Steal These Ideas!👈
©Wes McDowell
– Article ads
– Be sure the landing page conversion
– Testimonial ads ✓✓✓
– Take a screenshot when you stop scrolling on social media
5 FACEBOOK AD MISTAKES THAT RUIN YOUR CAMPAIGNS!
©Ben Heath
– Use the right campaign objective ✔️
– Use lookalike audience ✔️
– Don’t target too narrow ✔️
– Clear offer/differences from competitor
– Refresh ad creative
Conclusion: Purpose of web design
A client comes to me to develop a brand identity-related design or develop/renew a website. It’s a process The reason why a client looks for these services is to increase leads/inquiry. Therefore, everyone has to learn digital marketing. It makes our work more valuable. Show the report, before and after. Increase traffic. Once you show the intangible value, it will be a consistent revenue source.
