Story: Good landing page
In online marketing, a landing page, sometimes known as a “lead capture page”, “single property page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. Wikipedia
When I sometimes see good looks and a persuasive home page. It’s not exactly a landing page. There are many menus and buttons, but the home page incorporates persuasive content.
I would like to pick it up as good example, re-learn about sales funnel and note about basic contents for making a landing page in the future.
Nice Landing Pages
©Donald Miller Words, LLC.
– Quality of video
– CTA of video
– Features 1
– List of pinpoints
– Competitive price
– Features 1 visual
– Rich free videos
– Process
– Testimonials
– Pitch
– Features 2
– 1 Price table
Mr. Story branding, Donald Miller’s website. This landing page is one of the summits. I may take the course, to be honest.
©Sendlane
– Clear value proposition
– Number
– Client/reference/story
– Feature/capability
– Review
Enough amount of contents. A lot of CTA. Nice design.
©Khan Academy
– Clear target image
– So many courses on the mega menu, but no mention it on the contents
– Messaging both learner and teacher
– Clear separation, learner and teacher
– Trusty supporter
– Non-profit
The 21st century, programming should be educated in elementary students. It’s the largest language on earth.
©Humi
– Nice logo
– Minimum
– Value proposition
– CTA on hero section
– User review on the second section
– Enough trusty contents
I don’t know specific HR problems and how Humi is good to compare to others, but I think Humi can be shortlisted.
©Shopify
01 Find Customers
02 Convert Shoppers
03 Create Your Story
04 Build Relationships
05 Run Your Business
06 Scale and Build
Well structure and design. Good to read!
©Wix
– Only hero section, heading + CTA
I clicked Google Ads and landed this 1 hero section page. I don’t know how much engagement this has, but this landing page is quite unique. No explanation for anything.
©Lunchclub
I don’t know what Lunchclub service is. Only 1 slide. This is the opposite of a persuasive landing page, but if it engages with a target audience, that’s okay. How did I find it? On LinkedIn Job!
©Flowcode
Clear CTA on hero section. I can imagine the user’s emotions, why do I need to do it? A web designer also knows it. Therefore, the website says, Scroll down to learn why and how to use Flowcodes. Interface design could be improved. The structure is good.
©Tydo
This background and key color, purple, looks SaaS. The color palette and elements throughout the website are very consistent. The graphic is well visualized the service. Good job.
©dialpad
– Clear value proposition
– Showing product at hero section
– CTA and price
– Credential
– Testimonial
A user thinks why I need to use it. What’s the AI? How does AI help me? I cannot remove a question, but visually good. If someone is facing an issue related to online communication, and it cannot solve by Zoom or Slack, Asona etc, they might consider dialpad.
What is a Sales Funnel?
©Russell Brunson – ClickFunnels
The purchase(sales, click) funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. – Wikipedia
– Awareness < interest < comparison < action(decision)
– Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question
– Cross-selling invites customers to buy related or complementary items
Entrepreneur: What Is a Sales Funnel? The Guide to Building an Automated Selling Machine.
©Russell Brunson – ClickFunnels
– Mind set, loose money for big mac and make profit by fries and coke
©Russell Brunson – ClickFunnels
– Add more curiosity to yoru headline
– Create a lead magnet to grow your email list
– Build your sales page for optimum conversion
– Focus on emotion at hero section, then logic and fear
– Offer an order form
– Keep the buying loop open identify hyperactive buyer
– Create an offer wall ascend buyers your value ladder
– Add webinar at thank you page
This is a well described video. Apply these methods in your work.
©Russell Brunson – ClickFunnels
– Creating an offer
– Offer is not product, value for a customer
– Learn structure from competitor or others
©The Futur: Online Marketing: Conversion Optimization Funnel CRO
– CPA = cost per customer acquisition
The Futur focuses on business of design. If you want to know the topic more deeply, you can find a professionals on YouTube. Over 1M subscriber. One of top channel on YouTube for a designer.
Landing page
©Flux: 5 Crucial Things Every Landing Page Should Have (With Examples)
– Very clear value proposition
– Strong call to action
– Focus
– Attractive Visual
– Social proof
©Neil Patel: The Anatomy Of A High Converting Landing Page | Conversion Rate Optimization Tips
– Clear value proposition in the header, short & bold
– Visual focus
– Outline of benefits and features
– Single call to action
– Review, testimonial
– Give guarantee
– Storytelling
Take away
Process:
– Goals(needs) and pains for target audience
– Better offer than anything else
– Make my potential customer’s life easier
– Splinter the offer(create a more attractive entry point offer)
– What problem does target audience want to solve
– The risk protection or add a bold guarantee
– The offer clearly articulate the transformation
– Social proof/testimonials
– Use scarcity/urgency
– 10x Worth
Irresistible Offer:
– Bundle
– Value-Adds
– Attention-Grabbing Risk Reversal
– Money-back Guarantee
– Results in advance
– Warrantee
– Discounting correctly
– Segmented offers,
– Early-bird discount
– Limited-time offer
Landing page contents:
– Hero section: Value proposition/offer with CTA
– 2nd section: Logo/clients/media
– 3rd section: Value or feature, how it works
– 4th section: Testimonial/review
– 5th section: FAQs
– 6th section: CTA
– 7th section: Footer
Conclusion: Contents strategy
This knowledge is not only apply for a landing page. All website should intend to use sales funnel. It is not possible to focus on one offer on the all website, but we, as a web designer, should make a priority of a product/service for a client.
Our goals is increase a client’s business awareness, improve a traffic, and increase client profit far beyond a website development costs. For that, let’s learn sales funnel, a user psychology and contribute client business growth.
Keep up a good work!
