Story: Holiday season 2020
It’s only 2 months in 2020. Many of you may think that it was an unexpecting situation this year, all about COVID-19. Since January 2020, we still suffer our business and life by COVID-19.
Consumer behavior has changed. Traditional business has inevitably shifted to Ecommerce. It’s a high demand for digital marketing. I wrote a blog about Facebook Ad before. At the almost end of 2020, I would like to look for a recent case study and update about Facebook Ad.
Facebook Ads in 2020: My Latest, Greatest Secret Strategies!
©Wes McDowell
– Dynamic creative ads, need a certain budget
– Facebook ads library, check competitor’s ad, don’t copy
– Click to messenger ads
– Sponsored messenger remarketing ads, charged per impression
– Narrowing audience with engaged shoppers
– The ads grid method, different hooks, messages, or audiences
– Scroll stopper
You don’t have to test all of the tactics. Learn from someone’s failure.
Facebook Audience Insights
Know your target audience.
Facebook Ad Library
Paid Media Pros: Facebook Ad Library and How to Use It
– Competitor research
– Promotion/offer
– Ideas
– Messaging
– Landing page
– Platform
I searched for digital marketing agencies. then I checked their Facebook. I could not see any ads. How do I use it?
Influencer Marketing Hub: How to use Facebook Ad Library to Beat Your Competition
10 Facebook Ads Optimization Tactics You Need To Use
©Surfside PPC
– Use facebook pixel
– Use budget optimization
– Use dynamic creative
– Retargeting, Email list
– Use saved audience
– Run 3+ ad sets to test different target audiences
– Run 3+ ads, different image, video or copy
– Test mulch landing page
– Promotion, limited offer
6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 (Spy FB Ads & Crush Them!)
©Neil Patel
– Check competitor ads, info and ads
– BigSpy.com
– Facebook audience insights
– Connectio.io
– Remarketing, retargeting
Facebook Ads for Shopify 2020 | Simple & Effective Strategy
©Arie Scherson
– Campaign level, ad set level, ad level
– Test audience, test ad, data-driven scaling
– Use facebook algorithm
– Knowing break-even point(BEP)
– Selling price – cost = BEP
Good example. Understand break even. Talk about Facebook Ad by number to give value to clients.
How To Create A Facebook Ad 2020 – From Start To Finish
©Kevin David
– Conversion ad
– Campaign optimization
– Dynamic creative
– Audience insights
– Focus on Feed
Conclusion: Leverage Facebook
There is no question that Facebook is the most popular social media platform in 2020. 1.69 billion user/7.8 billion population. You cannot ignore this truth. I am not active on Facebook, but I have to keep learning Facebook ads for clients.
I am managing a client on Facebook for 2 years. I must provide visible values before the client asks me something. Otherwise, I will be fired. No relax, maximize the result.
Reference:
Hubspot: Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More
Hootsuite: How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide
