Story: Year 2022
During the holiday, I watched a LinkedIn marketing course on Udemy. It was rich information. LinkedIn provides a lot of user information. LinkedIn is a business social media. People are confidently disclosing their titles and corporation. If we know who the target audience is, company, title, or name, we can target it.
I cannot post the contents of the Udemy course here, but you can find similar and good enough content on YouTube.
Target audience
Before advertising, I should know who the target audience is. Thinking about a target audience is the meaning of thinking about what pain point they have. Therefore, I can offer my service. I don’t have reason to interrupt by ads if they don’t have an issue. No issue means no posibility of an engagement.
– Marketing agency for outsource
– Design agency for outsource
– Marketer with 20% incentive
– Salesperson with 20% incentive
– Business consultant/strategist
– A functional website/eCommerce for small business
– Solo expert occupation
LinkedIn Ads For Beginners: How To Run Your First Campaign In 2021
@Learn With Shopify
– LinkedIn company page, payment detail
– Campaign, campaign group, ads
– Don’t use awareness, consideration or conversion
– Without targeting, LinkedIn shows ads to people who don’t care about your offer ✓✓✓
– Clear CTA(call to action)
– Keep contents short
– Include people-centric visuals
– Learn demographics, title, location
– Irresistible offer
How to Use LinkedIn Lead Gen Form Ads
@Social Media Examiner
– Set up campaign
– 20-80K
– Uncheck audience expansion
– Choose an ad format
– Bit type, cost per click or CPC
– Ad name e.g.: Ad format + objection + audience
– Irresistible offer/heading
– No 20% text rule like a FB
– Privacy policy ✓✓✓
Advanced Targeting on LinkedIn Ads with AJ Wilcox
@Semrush
– Who the individual is or what types of organization
– Company name, size, industry
Targeting:
– Job title(weak/competitive, high-cost),
– Job function(broad, cheapest),
– Skills(broad, cheaper than job title)
– Groups(small audience, but active)
Top 5 LinkedIn Marketing Strategy For 2021 | LinkedIn Lead Generation Tutorial
@Patrick Dang
He is selling a LinkedIn Marketing course on Udemy and I took it.
– Define your goals
– Create an ideal customer identity
– Develop a prospecting list
– Outreach strategy, message > connect > sell, ask or consult and meeting
– LinkedIn content marketing
Conclusion: It’s challenging
I learned how to use LinkedIn for marketing. I don’t want to be spammy or pushy. I do want to contribute to their business If I can. I start to send messages next week. Keep indifferent whatever the result is. This is just practice. To be honest, I would like to hire a salesperson who uses LinkedIn for marketing. Before that, I do take action as much as I can.
