Story: Maximize the value of ads
I learned how to run Google Ads, how to manage the keywords (Broad match, Phrase match, Exact match and Negative keywords), I look for the next subjects for Google Ads. I picked up bitting strategies. I could find many videos on YouTube. Which means this subject has demand. I should know bidding strategies.
Please be cautious. On YouTube, many people say different opinions. I took a Google Ads course on Udemy and my opinions are different. Please find your way on Google Ads. This means you have to spend money(or the client’s budget) to maximize the results.
Google Ads Bid Strategies Explained
©Surfside PPC
When I learned about Google Ads on Udemy, the instructor said, you should use Manual CPC. If I use bidding strategies, Google may show my ads. The number of clicks increase. It costs whatever the engagement rate is. Google surely wants an advertiser to spend money. So, it’s better to control Google Ads yourself.
Goals of Google Ads whatever your business is:
– Conversion, leads, Sales
– Clicks
– Views, engagement
– Impression
What is a conversion?
A conversion occurs when a visitor to your website completes a desired goal, such as filling out a form or making a purchase. The percentage of total visitors that convert is called your conversion rate. Depending on your site’s or business’s goals, conversion types might include Online sales. Leads. – WordStream.com
What is a lead?
A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. – HubSpot
What an advertiser needs to know through running Google Ads:
– What words a user searched
– CTR
– engagement and bounce rate
Google Ads Help: About automated bidding
AdEspresso: Google Ads Bidding Strategies – The Ultimate Guide
Google Ads Bidding Strategies
©Paid Media Pros
– Start with Manual CPC ✓
– If you know Manual CPC, I don’t think Enhance CPC is necessary
– Maximize CPC, Google tries to expend all daily budget
– Maximize conversion, You have mulch conversion ads and Google compares which ones are the best.
– Target CPA, need conversion data on your account
– Target ROAS, need conversion data on your account and you have a different value of a conversion ✓
– Maximize conversion value, Mix of maximize CPC and maximize conversion ✓
– Target impression share, Google will be showing your ad, less priority of your value/profitability
Google Ads Tutorials: Intro to Smart Bidding
©Google Ads
– Maximize conversion
– Maximize conversion value
– Target CPA ✓
– Target ROAS, need at least 50 conversion data
*Using machine learning
*Set conversion value tracking
*A recommendation page is available, but doesn’t need to follow
*Learning period at least in 2 weeks
How to Test Google Ads Bidding Strategies
©SEM Academy
– Duplicate existing campaign > set smart bidding strategy > 2 campaigns and running at the same time *Cookie-based
I am going to try the A/B test at the current project.
Conclusion: Google Ads budget for the result
Depending on the client, industry, objectives, and locations targeted, our strategist recommendation for starting budgets range from $1,000 to $10,000 per month. – White Shark Media
*I received sales mail from this company.
At the Google Ads course at Udemy, an instructor mentions the budget should be at least 1K/mo. I thought that’s no way for local business at that time. When I search the Google Ads budgets, many articles mention 1K. It may not a kidding. My client does not have 1K for the budget, but they still have a certain amount of budget. I will focus on the maximize the value by spending the budget wisely.
