Story: Facebook Ads & Google Ads

The 2 biggest platforms for digital advertising, Facebook Ads & Google Ads. The structure of the platform is similar. Once you tested either Facebook Ads or Google Ads, it’s helpful to your understanding.

Blog: Digital Marketing 101 for Graphic/Web Designer – Google Ads

Both platforms have a billion of the user. From my experience, I usually ignore search result ads. I believe that most users are similar behavior. However, I have to reach a target audience as an advertiser and attract them. It is not so easy. Neet a strategic try and error.

How to Set Up Google Ads Conversion Tracking In 2021 (Step-By-Step Tutorial)

©Ivan Mana

1. Tools & settings > conversion
2. +Buttone > web
3. Category name > category > value > source > count > etc
4. Install the tag yourself

Tools & Settings at Google Ads

I could get the Event snippet, but I faced the problem. How can I install it on WordPress/Contactform 7?

wpbeginner: WordPress Conversion Tracking Made Simple: A Step-by-Step Guide
Kinsta: Ultimate Conversion Tracking Guide for WordPress

©Nick Schulaner: How to install google ads conversion tracking on a WordPress website

WP Plugin: Header Footer Code Manager

©WPBeginner – WordPress Tutorials: How to Add Header and Footer Code in WordPress (the Easy Way)

Google Ads Conversion Tracking With Google Analytics – Track Forms, Clicks, and Transactions

©Surfside PPC

– Link Google Analytics and Google Ads for conversion
– Copy global site tag at Google Analytics, then paste on WordPress(Plugin: Insert header and footer)
*I usually use MonsterInsights
– Create a goal at Google Analytics

– Toos & settings > conversion > import(you will see the goal which you created at Google Analytics)
– Create conversion action set
– Campaign screen > setting > additional setting > Conversion > …

After 12:14, you can see how to install Google Analytics for a click conversion.

Link Google Analytics and Google Ads for conversion

Google Ads Conversion Tracking With Google Tag Manager

©Jason Whaling

Google Tag Manager

Google Tag Assistant

Conclusion: Find your way

I could find some solutions for conversion tracking. Nothing wrong with each solution, Google Ads/Google Analytics/Google Tag Manager, but we, as a web designer, want to organize the data in one place. 

I would like to mainly use Google Ads and Google Analytics. I don’t know whether a web designer has to install these codes for each client’s project. These services looks like an additional service. It may be better to separate web development and digital marketing preparation. (or provide 3 price points to a client.)

Recently, I am reviewing/learning digital marketing intensely and using what I learned right away on client projects. This cycle will be continued at least until the end of August. A sense of argent pushes me to learn.

Reference:

Google Ads: Get More Customers With Easy Online Advertising
HubSpot Blog: The Ultimate Guide to Google Ads [Examples]