Story: After develop a website

I develop a website, Cambridge Immigration Solutions Inc. 1 week later, the client asked me to improve SEO. I embedded the keyword on the site as well as a meta tag, alt tag on images. I cared about citation SEO. I finished basic on-site SEO. It doesn’t mean new customers come to client soon.

I can say once a target audience visits a Cambridge Immigration Solutions Inc. website, they will inquiry to them. I searched for the immigration agency website in the city. I could not find any website which is developed by a web designer, looks like 2010. Their website cannot persuade the target audience, no value proposition, no content strategy, no responsiveness. Only Google review maybe work for earning trust.

General Process:
– Audit of website
– On-page SEO(title, meta description, technical SEO, images optimization, content optimization, alt tags, internal linking, etc)
– Off-page SEO(directory submissions, business submissions, external links, pdf links, images links, press release, web 2.0, forums linking, etc)

Monthly SEO Plan:
01. On-page SEO, SEO audit, and solved all issues
02. Weekly mixed type of high-quality link building
03. Guest posting
04. TF(Trust Flow) PBN(A Private Blog Network) link
05. Web 2.0 blog posting a link
06. The backlink
07. Tier system/link pyramid system for google ranking well
*All processes should be white hat SEO

If I could work on this project, I would like to leave the note for process and result.

Process

Initial review and analysis:
– Critical Website analysis (Audit)
– Backlink analysis
– Competitor Analysis
– Keyword Analysis
– Baseline Ranking check
– Duplicate Content Check
– Google Penalty check

After that second step is On-page SEO:
– Canonicalization
– Meta tag, Header tag, ALT tag, Title tag optimization
– Existing content optimization
– Image optimization
– ROBOT.txt creation & Analysis
– XML Sitemap creation & Analysis
– Internal linking
– SEO friendly URLs
– Webmaster tools: crawl error resolution

Then third is Off-page SEO:
– Blog posting, sharing, commenting
– Social Bookmarking
– Article Submission
– Classified Submission
– Micro Blog Posting & Sharing
– PPT Submission
– PDF Submission
– Quora posting & Commenting
– Forum posting
– Business listing
– Profile creation
etc

Initial review and analysis

First, you need to share Google Analytics with an SEO specialist so I can grasp the current state of the website. When the SEO audit is conducted, various issues will be identified. Please don’t take them personally; consider the impact instead. 

Technical SEO Audit:

Domain Age:
5+ years

Meta Title Test:
Original: “Open Bookmarks Co. Takashi Hirakimoto | Freelance | Graphic/Web Design & Branding | Vancouver, BC, Canada”
Recommended: “Takashi Hirakimoto|Freelance|Graphic/Web Design/Branding|Vancouver, BC”

Meta Description Test:
Original: “A freelance design project of Takashi Hirakimoto. Founder of Open Bookmarks Co…”
Recommended: “A freelance design project of Takashi Hirakimoto in Vancouver, BC. 8+ experience at Advertising Agency…”

Keywords Usage Test:
Keyword(s) not included in Title tag.
Keyword(s) included in Meta-Description tag.
Recommendation: Conduct keyword research and add relevant keywords to meta title and description.

Heading Tags Test:
H1 tag is not available.
Recommended: Add an H1 tag. Example: “I did it.”

Social Media Test:
Successfully connected with Facebook, Twitter, LinkedIn, and Instagram.

HTTPS Test:
Secure using HTTPS with Let’s Encrypt Authority X3 certificate (Valid until Nov 11, 2020).

Site Loading Speed Test:
Loading time is around 6.15 seconds.
Recommendation: Aim for a loading time below 3 seconds for better ranking. Consider factors like website structure and content optimization.

SEO Specialist Recommendations:

Critical Website Analysis (Audit):
Detailed analysis of critical aspects affecting the website’s performance.

Backlink Analysis:
Assessing the quality and quantity of backlinks to improve website authority.

Competitor Analysis:
Understanding competitor strategies for better positioning.

Keyword Analysis:
Recommending low competition keywords for optimization.

Baseline Ranking Check:
Establishing a starting point for keyword rankings.

Duplicate Content Check:
Identifying and resolving duplicate content issues.

Google Penalty Check:
Ensuring compliance with Google’s guidelines to avoid penalties.

Question about Website Loading Time:

Loading Time Concerns:
Loading time is crucial for SEO.
It can be influenced by various factors, including the user’s internet speed.
Aim for faster loading times, especially for a portfolio website.

Additional Information:

Portfolio Nature:
As a portfolio, focus on visual appeal, user experience, and showcasing your work effectively.
Optimize images and assets for faster loading without compromising quality.

By addressing these recommendations and incorporating the SEO specialist’s insights, you can enhance your website’s performance and visibility in search engines.

On-site SEO

After that second step is On-page SEO:
– Canonicalization
– Meta tag, Header tag, ALT tag, Title tag optimization

Title:
Best Freelance Web Designer in Vancouver | Open Bookmarks Co(60 characters)

Meta description:
A freelance design project of Takashi Hirakimoto in Vancouver, BC. 8+ experience at Advertising Agency. Specialties are web design, Ecommerce, branding & UX design. (164 characters)

keyword in content:
“best freelance web designer in Vancouver” to at least 5-8 times

– Existing content optimization
– Image optimization
– ROBOT.txt creation and analysis
– XML Sitemap Creation & Analysis
– Internal linking
– SEO-friendly URLs
– Webmaster tools: crawl error resolution

Off-site SEO

I received the report on Off-site SEO. She promised an update last Monday, but she did not contact me for a week. This is a problem if I use her for the client’s project.

The third is Off-page SEO:
Blog posting, sharing, commenting

– I received a list. It shows 11 sites for the blog comments.
– Social Bookmarking
– Article Submission

– Classified Submission
– – freeadstime.org
– – advertiseera.com
– – classifiedsfactor.com
– – findermaster.com
– – h1ad.com
– – rectanglead.com
– – wallclassifieds.com
– – giganticlist.com
– – superadpost.com
– – eazyseller.com

– Micro Blog Posting & Sharing
– PPT Submission
– PDF Submission
– Quora posting & Commenting
– Forum posting
– Business listing

– Profile creation
– – 23hq.com/openbookmarks/a/about
– – 30boxes.com/user/8598759/Openbookmarks
– – 3dprintboard.com/member.php?49967-aman745
– – 40billion.com/profile/320521228
– – 4shared.com/u/Zm05hSfT/12aman.html
– – 500px.com/p/nogalot861?view=photos
– – 8tracks.com/mojopizzaoffers
– – about.me/openbookmarks
– – aboutus.com/User:Open456

– Some of the links, I have no idea how it works.

How to Speed Up Your WordPress Website in 2020

©Ahrefs

SEO specialist mentions a loading speed. All images are optimized before. Even so, my site is not a good score for loading speed. The bounce rate is less than 10%. Therefore, I don’t work hard on this issue right now.

Conclusion: Result

When I provide SEO service, I have to make sure how to measure the project. Access/session at the website will be improved. However, a client won’t feel value at it. One of them is increasing the organic search rate. It leads to a new customer. If the client receives an inquiry consistently, that’s the best. I cannot rely on luck. I have to demonstrate it.

Reference:

MOZ: Measuring & Tracking SEO Success
CognitiveSEO: How to Measure the Success of Your SEO Efforts