Story: Universal Analytics (UA) to Google Analytics 4 (GA4)
On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties. – Analytics Help
It is November 11, 2022. I intensely searched for Google Analytics 4(& Google Tag Manager) and installed them to all the websites I need. It took 2 days to understand what is Google Analytics 4(& Google Tag Manager).
Getting done a task in advance makes you feel nice.
Introduction to Google Analytics 4
©Google Analytics
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. This documentation provides implementation instructions and reference materials geared towards a developer audience. – Website
Walkthrough of the Google Analytics 4 User Interface
©Google Analytics
So many data point Google Analytics 4 captures. I need to learn how I efficiently make a client report from this amount of data. It is the other blog.
How to Upgrade to Google Analytics 4? (and when should you do it)
©Analytics Mania – Google Tag Manager & Analytics
Basically, the process is what he talked about. I did not see the check box when I create a GA4 property though most of the process was the same. I took this process 10+ times. Now, I know what I need to do.
Do I need to use Google Tag Manager? I just follow an expert. I don’t have a plan to use Google Ads right now, but I used GTM.
Google Analytics 4 (GA4) Tutorial – Fast-Track 20-Minute Tutorial
©Loves Data
Google Analytics 4 does not load the Universal Analytics data. So, you should install GA4 as soon as possible.
Google Analytics 4 property: Google Merchandise Store (web data)
Google Analytics 4 installation on Webflow
GA4: Admin > Data Streams > MEASUREMENT ID
Webflow: Project Settings > Integrations.
I have a Webflow client. I have to set up basic SEO tools, Google Analytics 4, Google Search Console and Google Tag Manager.
Webflow blog: How to add Google Analytics to a website
Conclusion: Duty of web designer
What is the area of web design? I think web designer should be able to(or know) graphic design, branding design, digital marketing, and SEO. This is not easy for people who just make a website with a template for saving money. We, as professional web designers, should enhance our design skills as well as marketing knowledge. Increasing traffic for clients’ business is our main job, not developing a website and public.
Let’s keep learning. A template cannot solve the client’s problem.
