Story: Decision based on the data
When I work with a client, at first I listen. Secondly, I tell my opinion in general if they ask. Thirdly, I show data. I basically use Google Search Console and Google Analytics. A digital marketer knows that these are okay, but not the best. I know 2 tools Ahrefs and SEMrush.
Semrush is a SaaS platform. It is often used for keyword research and online ranking data, including metrics such as search volume and cost per click. The platform also collects information about online keywords gathered from Google and Bing search engines. – Wikipedia
I have an opportunity to help SEO at a local company. I got 7 days trial at SEMrush. I used it 2 years ago as a trial, but anyway I could get a trial again. This is a record for 5 days.
*It’s 7 days trial, but I don’t want to use it for 7 days. Using it intensely and canceling early is safe. I am okay to pay per day, but no choice right now.
SEO for Beginners: Rank #1 In Google in 2022
©SEMrush
– Keywords
Booth current organic keywords, top 2-15.
Google search, Google search console, Google Analytics, Google trends are alternative free tools.
Awareness, interest, consideration, intent, comparison/evaluation, decision
– Technical
– Contents
– Backlinks
Very quick, but intense information. I learned SEO at Udemy. So, I could understand what he is talking about overall.
Conclusion: Understand how to see the data
SEMrush captures a lot of data. Google Search Console and Google Analytics also provide good information for free, but the marketing professional uses SEMrush or Ahrefs.
If you use SEMrush regularly or even paid account, it’s better to learn how to use it & where you should see it. Not only analyze it, but also execute SEO optimization. Please improve a Google lanking. If you get a Google 1st page, the cost will be paid off.