Story: Era of data
Our life is rapidly changing in 21 century. Social media and smart phone changes how we communicate with others. New product/service shows up tomorrow and disappear day after tomorrow.
Why is it possible, especially recently? The data makes it possible. Computer analyse tremendus of data. Then, computer modifies previous logic and adjust to masiolity. Computer learns it itself.
Jack Ma who is CEO of Aribaba sais, it will be a data century next 30 years.
Inc. : Why an Advertising Pioneer Says Advertising Is Dead
Forbes : Is Traditional Advertising Dead?
Medium: The Death of Advertising
Traditional media advertising
Traditional media refers to mediums that are part of our culture for over half a century. These forms include television, radio, print advertisements, and billboards. The most expensive form of marketing – television ads – have the power to reach broad and targeted audiences, depending on the reach of the channels selected. Radio is another medium that can broadly target audiences. Print advertisements such as those in newspapers and magazines, and billboard ads continue to be used to attract large groups of people at once.
Before 2000, Many people still watched TV. Hence, commercial ad reached to consumer. It was possible to targetting as well. It depends on TV show.
However, the fee was quite high. Commonly, TV media is over $100k excluded the fee of making a commercial. Company which afford commercial were mid – big company only.
Digital media advertising
Internet digital media, such as Facebook, Instagram, Twitter and so on, is running a business by advertising fee. Hence, digital media has a power once they earn a surtain amount of user.
The most benefit of Digital media refers to audio, video, and image content that has been encoded. Encoding content involves converting audio and video input into digital media formats. Typically, this includes social networking sites, website advertisements, blogs, vlogs, and podcasts. While blogs, vlogs and podcasts are relatively new to the field of media, social networking sites and internet ads have been dominating for several years.
Think about privacy policy
Social media doesn’t charge to use. Hence, the number of a global user is significantly increasing each quarter. They are gathering user data instead of fee. The data is used by advertisers. Who you are, where you are, what you tend to like. People can see the insight of Facebook users once they create business account. They cannot recognize individual.
In 2018, there was controversy about data privacy.
Facebook–Cambridge Analytica data scandal – Wikipedia
Since then, we can see the alert about data privacy when we access the website. It’s annoying as a user, but we have to care about it as web/graphic designers. I am working with a marketing company located in the United States. They mention about privacy policy page. I am sure that I can find a template on the internet, but I am not sure what the really correct is. So, I checked on YouTube.
Privacy Policy for Your Website or Online Businesses | How to Make a Privacy Policy
©All Up In Yo’ Business with Attorney Aiden Durham
– Website needs to have a privacy policy
– Google Analytics, Stripe, etc…
– California law is strict
– GDPR as well.
Specific components:
– Contact information, company name
– How do you collect the information?
– Reason why? For example, customer service, promotion, market research, etc.
– How we use it? For example, customer service, promotion, market research, marketing, share third party, etc.
– How opt-out of it? The user needs to opt-out easily.
– Keep transparency ✓✓✓
Almost, any topic we can find Video. I don’t think Google Analytics identifies the specific user thought. Is it wrong? I cannot choose a user who comes to the website. So, I have to meet California standards. (and GDPR?)
Terms & Conditions for Your Online Business | Make money online in 2020
©All Up In Yo’ Business with Attorney Aiden Durham
– Terms of condition(use)
– Not by law, but important
– Types of website does not matter
– Some situations, such as comments, upload, copy, login, payment, etc.
– Limitation of Liability
Purposes
– Prevent the issue, abuse, hacking, offensive comment,
– Protect your contents, property
– Limitation of Liability
The intro sounds Colorado. Don’t you think?
Easily Adding Privacy & Terms to your Websites – TermsFeed
©Flux
I was impressed that he created this minor content 3 years ago.
Termly.io shows the price. It’s the first step of trusty. I am not sure how Termly.io guarantees these documents legally. Does it work as same as a lawyer’s confirmation?
I used this service. It was straight forwards. I did not read all of the sentences.
Extra: How to Add a Cookies Popup in WordPress
Cookies are files created by websites you visit. They make your online experience easier by saving browsing information. With cookies, sites can keep you signed in, remember your site preferences, and give you locally relevant content. – Google
Conclusion: Keep safe
I don’t have a big client who is required responsible for data privacy. GDPR does not affect the north US, I thought. I don’t ask a lawyer to check the website or term. I am not keen on this kind of topic, but preparing the issue is better before I face the issue.
Anyway, I have to install a privacy policy and terms and conditions on the client’s website.
Reference:
Forbes: Three Reasons Why Data Privacy And Transparency Will Benefit The Advertising Industry
YouTube: Privacy and data protection
YouTube: GDPR explained: How the new data protection act could change your life
