Story: Terms and number
I am checking the results of Google Ads and Facebook Ads. I am sure that many people feel headache what it means. I cannot say I know everything. If I don’t know the term, I cannot measure the result. That’s the problem. If you know the term, you can ignore some of the numbers if it does not relate to KPI.
So, knowing is better than nothing.
Reach vs. impressions: What’s the difference in terms?
©SproutSocial
– Reach is the total number of people who see your content.
– Impressions are the number of times your content is displayed, no matter if it was clicked or not.
Bonus
– CPM (Cost Per Mille measures): the cost of every 1000th ad impression made.
– CPC (Cost Per Click measures): the average cost every time a user clicks on an advertisement.
– CPA (Cost Per Acquisition): the cost every time a conversion is made.
– CTR (click-through rate): measures the efficiency of clicks actually going through to the ads website.
33 Facebook Advertising Terms You Need to Master (2021)
©Hunch
– Cost Per Thousand Impressions (CPM): the average cost of showing your ad to a thousand people. CPM is used to determine the cost-effectiveness of your campaign.
– Cross-Sell (XS): a sales technique used to encourage a customer to purchase a product that is related or complementary to the product they’ve already added to their cart. Facebook allows you to set up cross-sell campaigns using dynamic ads.
-Return on ad spend (ROAS): one of the most important advertising metrics. It’s used to measure the performance of an advertising campaign. To calculate ROAS, divide the total revenue generated by the advertising campaign with the amount of money spent on the campaign.
-Up-sell (US): a sales technique used to encourage a customer to purchase a more expensive product than the one they are considering. Facebook allows you to set up upsell campaigns using dynamic ads.
Glossary of Ad Terms
©Facebook: Glossary of Ad Terms
Everything is in one place, but it looks like an encyclopedia or Wikipedia. Not fun stuff.
How to Analyze Facebook Ad Results the Right Way!
©MeasureSchool
– Adset budget optimization
You can find how to evaluate Facebook Ads on YouTube. Please watch 3-5 videos. Everyone tells us the different way. We have to find it ourselves. Before that, we should know the terms of items.
Google Ads Search Terms Report Analysis Like a Boss
©Ads Courses
– Google Ads dashboard > Keywords > Search Keywords
Check the average CPC/CTR.
Conclusion: Reason to learning
I know this is not fun stuff. Facebook page above looks dictionary. It discourages learning motivation. So, I have to remind myself why do I need to know the terminology. Because I have to analyze the results of Facebook Ads and optimize it. I, to be honest, cannot remember the meaning of terminology just reading one time. I need to repeat reading over and over again.
