Story: Spend money smartly
Social media allows everyone to run advertising easily. In the other words, people can waste money easily.
One of the features of Facebook Ads is targeting. Facebook captures the user information. Advertisers can run ads to a potential target audience. If you are professional, you may be able to control a manual setting. General people, like me, should use algorism.
If you want to maximize the potential of Facebook Ads, need to learn a lookalike audience.
Create a Lookalike Audience
A lookalike audience is a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers.
How to Set Up, Install & Use a Facebook PIXEL in 2021
©Eric B. Preston
– Optimize Facebook ads / conversion ✓✓✓
– Install Facebook Pixel before a run ads ✓
– Distinguish which ads worked
– Add Event from Pixel (I don’t have a chance to use it yet.)
I need to learn about targetting.
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
– Make sure your ads are shown to the right people
– Drive more sales
– Measure the results of your ads
Facebook PIXEL with PixelYourSite(WP Plugin)
Facebook Pixel
– Facebook settings > event manager > connect data sources
Meta
– Facebook settings > brand safety > domains > add
©PixelYourSite
If you develop a client’s website, you can do brand safety. I would like to set up Facebook Pixel as well as Google Analytics, but I don’t know the standard.
Facebook Pixel Helper shows your pixel is working or not. In addition, you can find a website that installed Facebook Pixel as well. Digital marketing companies use it as an indicator. If no pixel, this business may be a potential client.
The ULTIMATE Facebook Lookalike Audience Tutorial
©Ben Heath
Customer list(previous customer), Email list, Website visitor are good performance.
A large size of audience source is better.
– Audiences > Custom Audience > Customer list(Create lookalike source)
– Audiences > Lookalike Audience (need a lookalike source) > Audience location/size(1% would be okay at most of the countries)
Facebook Lookalike Audience Tutorial, Pro-tips & Secrets
©Wes McDowell
– Low costs & high engagement
– Email list(ideally over 1000, generally a few hundred)
– Create a custom audience
– Paid a data agency for a list?
– Audience site = start small (it takes 1 to 24 hour)
– LTV(list of lifetime value)
How Will iOS 14 Affect Facebook Lookalike Audiences?
©Ben Heath
People who create the lookalike audience based on the website may influence iOS 14.
Did Apple Just Kill Facebook Ads? How to Combat iOS14! (Everything will be OK…)
©Foundr Magazine – Entrepreneur & Business Magazine
– Verify your domain
– Prioritizing pixel event
Conclusion: Keep updated frequently
A privacy controversy is very unstable. We never know what will be standard in the North America. It will be more strict in the future.
Learning digital marketing is necessary for web designers, but I feel fear relying on just one source, Facebook. Once social media company disable my account, it’s over. As a solution, we need to use client business managers for client ads. we also need to learn Google Ads(relatively costs high…) as well.
