Story: Understand who the visitors are
I am sure many people install Google Analytics and Facebook Pixel on the Website, WordPress, Webflow or other platforms. I did all my websites, but I cannot say I am using data efficiently.
A few days ago, I took a skill quiz, Google analytics, on LinkedIn. I failed it. During the quiz, I saw some interesting questions. Therefore, I would like to understand Google Analytics more.
Problem: I installed Google Analytics on all my websites, but I don’t use the data efficiently.
Goal: Analyse the data properly, make a reliable assumption, and improve user experience.
Register for Google Analytics for Beginners today!
©Google Analytics
In the digital world, we can see customer acquisition, behavior, conversion. It’s a big benefit of the internet. Understand the customer and the customer’s journey. Then, you can test out a new solution to improve your business.
– Google Analytics gathers data, language, browser, device, os, traffic source…
– The session ends after 30 minutes ✔️
– Apply a filter to make sure not to include internal company traffic
– It’s stored in a database where it cannot be changed ✔️
– Organization > Account > property > View
– Admin can give permission, manage user, edit, collaborator, read & analyze
©Google Analytics: Navigating the full Audience report
– Better understand the characteristic of your audience ✔️
– Primary Dimension depends on what you selected on the overview page
– The table shows Acquisition, Behaviour, Conversions
– You can choose how to visualize the data
©Google Analytics: Acquisition reports overview
– Google Analytics identifies where the audience came from, medium, source, campaign
– Mediums: organic, CPC, referrals, email, none
– Visualize the highest quality traffic and conversion
– Analyze the reason for bounce rate ✔️
©Google Analytics: Behavior reports overview
– Find low-performing pages that need improvement
– Find high-performing pages that guide future contents decisions
– Site content < content drilldown, find what the user looks at.
Google Analytics Menu
Home
Customization
– Dashboards
– Custom Reports
– Saved Reports
– Custom Alerts
Reports
Real-time
– Overview
– Locations
– Traffic Sources
– Content
– Events
– Conversions
Audience
– Overview
– Active Users
– Lifetime Value
– Cohort Analysis
– Audiences
– User Explorer
– Demographics
– – Overview
– – Age
– – Gender
– Interests
– – Overview
– – Affinity Categories
– – in-Market Segments
– – Other Categories
– Geo
– – Language
– – Location
– Behavior
– – New vs. Returning
– – Frequency & Engagement
– Technology
– – Browser & OS
– – Network
– Mobile
– – Overview
– – Devices
– Cross-Device
– – Device Overlap
– – Device Paths
– – Channels
– – Acquisition Device
– Custom
– – custom Variables
– – User-Defined
– Benchmarking
– – Channels
– – Location
– – Devices
– Users Flow
Acquisition
– Overview
– All Traffic
– – Channels
– – Treemaps
– – Source/Medium
– – Referrals
– Google Ads
– – Campaigns
– – Treemaps
– – Keywords
– – Search Queries
– – Hour of Day
– – Final URLs
– Search console
– – Landing Pages
– – Countries
– – Devices
– – Queries
– Social
– – Overview
Network Referrals
Landing Pages
Conversions
Plug-ins
Users Flow
– Campaigns
– – All Campaigns
– – Paid Keywords
– – Organic Keywords
– – Cost analysis
Behaviors
– Overview
– Behaviour Flow
– Site Content
– – All Pages
– – Content Drilldown
– – Landing Pages
– – Exit Pages
– Site Speed
– – Overview
– – Page Timings
– – Speed Suggestions
– – User Timings
– Site Search
– – Overview
– – Usage
– – Search Terms
– – Search Pages
– Events
– – Overview
– – Top Events
– – Pages
– – Events Flow
– Publisher
– – Overview
– – Publisher Pages
– – Publisher Referrers
– Experiments
Conversions
– Goals
– – Overview
– – Goal URLs
– – Reverse Goal Path
– – Funnel Visualisation
– – Goal Flow
– E-commerce
– – Overview
– – Product Performance
– – Sales Performance
– – Transactions
– – Time to purchase
– Multi-Channel Funnels
– – Overview
– – Assisted Conversion
– – Top Conversion Paths
– – Time Lag
– – Path Length
– – Model Comparison Tool
Attribution
Discover
Admin
Obviously, too many menus. If you see the admin page too, it gives you just a headache.
You know what? Digital marketing company does not use Google Analytics. When I visited a local marketing agency, a professional marketer told me. Then, he introduced Google Search Console to me. They use SEMRush as well.
I cannot remember learning too much information. I need to get used to Google Analytics.
Google Analytics, Ultimate Beginner’s Guide
©Ranking Academy
– Sidebar menu, real-time, audience, acquisition, behaviour, conversions
– Audience > overview, compare to the previous year, what device the user uses
– Acquisition > overview, where the visitor comes from
– Behaviour > site contents > landing page, check bounce rate
– On the landing page, secondly dimension > source
– Conversion > Goals > Overvie
Setting up goals
– Admin > view column > goals
– Conversion > goals > overview
– Acquisition > overview
Setting up campaign tracking
– Campaign URL builder
– Acquisition > campaign > all campaign
How to use Google Analytics to drive more traffic to your website
– Behaviour > site content > all pages, for making good contents
– Behaviour > site content > landing page > add segment > organic traffic > secondly dimension > page title, for increase organic search visitor
Lower your bounce rate
– Audience > overview, average bounce rate
– Behaviour > site content > all page > advance > site usage > page view
Mobile performance
– Audience > mobile > overview > secondly dimension > page > landing page > per landing page
How To Set Up Goals In Google Analytics 2020
©Simplilearn
4 goal types, destination, duration, pages/screens per session, event
– Admin > view column > goals
– Maximum 20 goals
Destination URL goal
– Set funnel and visualize, conversion > goals > funnel visualization
Pages per session
– Goal details > greater than X(number)
Duration
– How long the user stays your site
Event
– Users action, click a button, send form, download etc.
Google Tag Manager
Google Analytics: About goals
Advanced Google Analytics Tips & Tricks with Analytics Pros
©Chartio
I surprised about SessionCam. Is it regal?
Contents and engaging
– How can I identify the most valuable users? 5:56
– What is good bounce rate? 9:34
– How can I find which pages on my website need optimization? 13:35
– Is the home page really the most important page?
– How can we identity how many user converted after seeing a specific piece of content? 16:00
– Can Google Analytics help with content ideas? 18:51
Attribution
– Should I be thinking about attribution
– How long is my consideration period?
– How many touch points prior to a conversion?
– Do my channels work together?
– How can I better measure display and view-throughts?
Reporting
Chartio: Cloud-based data analytics exploration for all
How to Install Google Analytics for WordPress
©WPBeginner – WordPress Tutorials
All three ways require creating a Google Analytics account. No brainer.
– Install plugin, Monsterinsights
– Install plugin, Insert headers and footers
– Install tracking code on the header section
– Appearance > Theme edited > function.php, copy & paste the code very bottom
Conclusion: Use the data for the decision
I am not a math guy. I was not good at math when I was a student. I don’t get used to the number at all, I do account(have to).
The number is useful for persuasion. I keep trying to speak logically. Most of the case, I don’t have a problem. As support materials, I sometimes want to add figures. Even the client and my opinion are different, I respect the client’s opinion. What the result I want to get is that I build a trusty during a discussion. Therefore, I need an analyze skills.
Google Analytics are useful tools. Why not use it?
