Story: Reach target audience

We have no doubt that what the biggest social media is. It’s Facebook. In 2021, over 2.8 billion/7.7 billion(world population) people are using Facebook. As you see, it’s massive.

The majority of companies have a Facebook Page. My clients also have Facebook Page normally. However, not many clients do use Facebook efficiently. I think there is an opportunity to manage a Facebook account.

How can I give value to clients on Facebook? One of the measuring methods is the number of likes/comments/followers. To giving value to clients, I searched for how to use Facebook Groups.

Hootsuite: How to Use Facebook Groups to Grow Your Business and Engage Customers

According to the article:
– As a customer support community
– As a learning and engagement tool
– As a feedback forum
– As a place to find insights
– As a place for fans to connect with each other

HubSpot: 9 of The Best Facebook Groups We’ve Ever Seen
Single Grain: 12 High-Performing Facebook Group Engagement Tactics

How To Create A Facebook Group 2020

©Ferdy Korpershoek

*June 6th, 2021: I think the interface has changed. Please check the next video.

– Private and visible
– Clear purpose on the banner
– Description, with URL
– Approval

3 Questions,
– how did you hear about this Facebook groups?
– What is your biggest struggle with a topic?
– Ask email, etc?

©Five Minute Social Media – Jerry Potter

– Cover photo, guides, initial question, etc before inviting someone
– Membership question
– Group rules
– Link Facebook page ✓✓✓
*Once you link the Facebook page, you can invite people who did like your Facebook page.
– Explain who we are or message to the target audience at cover photos.

1,640px by 856px(padding top/bottom 96px)

How to Create an Engaged Facebook Group: 5 Steps

©Social Media Examiner

– Make a community
– Ask, what kind of community do I need to create?
– Sense of belonging
– Set rules and boundaries
– Engaging question
– Repeat telling a story(listening) and teaching

How to Create An Engaged Facebook Group

©Sunny Lenarduzzi

– Like an emailing list
– Branding, banner(image, name, message, hashtag, URL)
– Rules, welcome video
– Private
– Contents
– Cross-promotion
– Go live, free live training, Q&A, after show

How to Grow an Engaged Facebook Group Quickly | Facebook Marketing Tips

©Rebelle Nutrition

– Choose member
– Branding, value proposition and CTA on the header
– Valuable contents, ask question
– Go live, live streaming, Q&A
– Rules
– Host a challenge

How To Generate 30,000+ Facebook Group Members!

©Ben Heath

– Invite people who like the Facebook page
– Consider title for search
– Emphasis benefits of the group
– Engagement, welcome message
– Live training(event, activity)
– A post requires approval(once grow the group)

01. If you have a verified Page linked to a group, you can invite fans of that Page to the linked group.
02. You can invite followers of your Page to join a group that the Page is an admin of.

How to Boost Your Facebook Group Engagement

©Social Media Examiner

Questions:
– Decision support question
– Ask opinion
– Prompt
– Share

Engagement:
– Ask engage question above
– Keep engaged post trend
– Tag member, mention past post
– Celebrate and cry with the community

Mistake:
– Focus on getting into a groups
– Focus on teaching
– Approved wrong people
– Permission for member post

Facebook Group Changes: What Marketers Need to Know

©Social Media Examiner

Example

I have to create a Facebook Group for a client. Therefore, I create a Facebook Group as a test.

*As a test, I uploaded a couple of cover images. I could not delete them from the media on a laptop. You can delete them on mobile. Tricky.

About
We are the Facebook Group who is working as a Freelance Web/Graphic Designer in Canada/United States. Sharing struggle, discuss the issue, help each other and find a solution together. Let’s make a living doing what we love!

Rules (from Facebook)
Be Kind and Courteous
We’re all in this together to create a welcoming environment. Let’s treat everyone with respect. Healthy debates are natural, but kindness is required.

No Hate Speech or Bullying
Make sure everyone feels safe. Bullying of any kind isn’t allowed, and degrading comments about things like race, religion, culture, sexual orientation, gender or identity will not be tolerated.

No Promotions or Spam
Give more than you take to this group. Self-promotion, spam and irrelevant links aren’t allowed.

Respect Everyone’s Privacy
Being part of this group requires mutual trust. Authentic, expressive discussions make groups great, but may also be sensitive and private. What’s shared in the group should stay in the group.

Conclusion: Increase engagement

Regardless of my personal preference, using Facebook can be beneficial to a client. At the sales funnel, Facebook is used for awareness. Small business was a struggle to reach a target audience in the past. Compare to the past, we are lucky era. Advertising is not a lottery anymore.

Learning, apply, reflect and apply!

Reference:

Facebook Help Center: Groups
AdEspresso: Everything You Need to Know About Facebook Groups Marketing