Story: Google Analytics
I install Google Analytics on all my websites, I cannot say that I am utilizing the data to improving UI or contents strategy. Last month, I learned Google Analytics. So, I can find what the problem is.
I developed the client’s website and it shows a high bounce rate. I need to know what the problem is. Therefore, I searched for the bounce rate and how to improve it.
What is Bounce Rate? (Analytics Guide)
©Koozai
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. – Wikipedia
– What is your bounce rate is
– What the average time on page is
What’s a Low Bounce Rate & How to Fix It
©HubSpot
– You need to attract the right people and keep them there.
– Good bounce rate, below 40%
– Check GoogleSpeed Insights, I got a terrible score…
– Check bounce rate for each traffic source
– Clean professional design is a signal of trust
The video quality itself, very interesting comparison to the previous video.
What is Bounce Rate, Why is it Important, and How Can You Lower It?
©Elegant Themes
– Bounce: audience visited the website, but no interaction
– Behaviour > overview
– Audiences > user flow
– Optimize page speed, under 3 seconds
– A clear call to action
– Conduct A/B test
– Create engaging contents
Website Bounce Rate: 6 Easy & Proven Tips to Decrease the Bounce
©Wes McDowell
– Keep the scent, meet the expectation
– Loading speed, 2 seconds
– Messaging in 3 seconds
– A clear call to action ✔️
– Context link
– Video
– Popup ✔️
How to get ZERO Bounce Rate
©Neil Patel
– Show your content first. Value proposition at the hero section for the service business ✔️
– Visibility
– Minimal design
– Crosslink
– Image and video
4 Ways to Decrease Your Bounce Rate (Rank Higher in Google)
©Website Owners Club
How to Fix Bounce Rate Issues from Duplicate Pageview Tags
©Elevar
Analyze my site by Google Analitics
I applied what I learned. I analyzed the data. I am still not sure how should I evaluate the speed. It relates to hosting & wifi. I don’t feel it’s not too slow in my experience.
– 90% audience comes from the United States and Canada.
– Browser: 70% Google Chrome, 20% Safari
– 55% Male, 45% Female
– 70% under 44 years old
– 75% Laptop, 25% Mobile
– In social media, the audience visits the website through Facebook, 98%
Conclusion: Find the reason in the data
As a graphic/web designer, you may not much care about Google Analytics. You may not analyze it and apply the data in your work. I was like that.
After I developed a lot of websites, I thought about the value of the website. I always challenge what I can do in client work. I apply what I learned at that moment. Therefore, visually okay. Whatever I say, a website has to reach the target audience & increases the conversion rate. It’s my work.
If you can analyze the data, you may be able to improve the quality of the website. You may be able to confidently propose the idea to the client. It’s my opinion.
