Story: Demonstration of design thinking
25th March 2019, Apple announced new services. Apple News+, Apple tv+, Apple Arcade and Apple Card. Some of them make me excited. Some of them are not so related to my life. It means Apple new service covers the needs of many people.
To be honest, I’ve much curious product than service. However, recent business is shifting product to service creation. We cannot ignore that. As a graphic designer, we have to know about economy and movement before we talk with a decision maker.
I’m not against recent technology, but I can make a living as same as usual even I don’t use the latest technology and services. As a consumer, I’m still modest to adaptation to it. Someday, when I need.
Apple Card
I was impressed Apple Card. This is a good example of design thinking, user experience design. As a consumer, we get used to traditional financial service. That’s why we do not consider too much about it. Actually, there are many potential issues behind. Apple Card solves credit card problems below.
– Can recognize how much and where I spent
– No digits and signature on the card
– No late fee
– No transaction fee
– No international fee
– No Over limit fee
– Daily cash back
I could say it’s revolutionary great. I was glad to hear at that moment. This is innovation.
©CNET: Apple Card: 3 months later
Some opinions people who have used Apple Card. November 2019, the Apple Card is not available in Canada yet.
Apple News+
Apple News+ delivers the stories you want to read, expertly curated from top sources, right to your personalized newsfeed. And with Apple News+ you’ll unlock cover-to-cover access to hundreds of magazines and leading daily newspapers. All in one convenient app. – Apple Website
Tell the story. This is really an emphasis everywhere, design, contents of digital marketing, public speaking etc. In other words, be authentic. Journalism and photography are asked what truth is.
These days, a consumer can reach favorite media and information whenever, wherever they are. Everyone is busy even the most productive era in history. I cannot visit a bookstore and buy a book every each week. This new service will push consumer who is thinking to buy an iPad, like me.
Apple tv+
I don’t watch a TV. I just searched how to watch Apple TV.
Obviously, you have to buy the Apple TV device. It requires an internet connection. Sign in iTunes. Turn on home sharing to receive benefit. You may want to watch the movie. Need to subscribe to streaming services, Netflix, Amazon Prime Video, hulu, YouTube, etc. It will cost you each month. I think it’s less than $100, but I cannot install it.
Apple Arcade
I have not curious about gaming. I just know people can enjoy the same game, same time online. It sounds unbelievable to me. I used to enjoy Play Station when I was kids.
As a business, the gaming industry will be bigger and bigger. I understand a positive and negative aspect. I personally won’t play gaming now. I cannot help feeling that people are wasting their time.
Conclusion: Product to service
I’m impressed by Apple Card. Apple’s solution is very logical, make sense. We are recently often surprised by innovation. This is one of motive I want to alive. Naturally, I want to see what will happen in the future.
A product has an intangible expiration date. It depends on technology improvement and competitor. It’s a common situation in capitalism. Every product, service has required an update, improving. I cannot say which is profitable. When I look at a business, I feel nowadays providing service is more popular than creating a product. Even a graphic designer, we have to create both, service and product. It’s also trending in this industry. Let’s side hassle.
